Exciting Celebrations at the Celebrity Chef Beer Awards
The 2024 Craft Beer Marketing Awards (CBMAs) “Crushie” winners were announced recently in an online ceremony streamed on Facebook. The winners’ list includes various craft beverage types invited to enter across 20 categories: seltzer, ready-to-drink cocktails, non-alcoholic, cider, mead, and of course, beer. This year’s awards presented a remarkable 227 wins.
A Year of Diversity and Innovation
The 2024 awards honored brewers, designers, and marketing agencies from around the globe. This year, the CBMAs organized 90 Platinum Crushie wins, 96 Gold Crushie wins, and 41 Global Crushie wins. The US states with the most wins included Pennsylvania, California, Florida, Texas, Washington, and New York.
Notable Achievements at the Celebrity Chef Beer Awards
One notable win this year was for Celebrity Chef Guy Fieri and Two Roads Brewing Company. They secured 3 Crushies for their Flavortown Spiked Fruit Punch launched in 2023. This achievement has sparked a new wave of creativity and excellence in the craft beer industry.
Global Recognition
Aside from significant US wins, there were remarkable recognitions in the United Kingdom, Canada, Australia, Brazil, Guatemala, Ecuador, Scotland, and Ukraine. The growing international participation underscores the global appeal and influence of the Craft Beer Marketing Awards.
Why the CBMAs Matter
The CBMAs is the first awards program of its kind, focusing exclusively on excellence in artistic and creative marketing for breweries, drink makers, designers, and agencies. This competition is crucial in differentiating brands in the saturated beverage market.
New Horizons for the Craft Beverage Marketing Awards
“After five years of refining CBMAS into a world-class program, we’re excited to further commit to our inclusion of multiple craft beverage types by announcing a minor yet vital change in our name,” said CBMAs Co-Founder Jackie DiBella-Curry. “In 2025, we will be known as the Craft Beverage Marketing Awards to attract even more outstanding work.”
Support from Industry Leaders
DHL’s BevPros returned as a sponsor this year, along with Isuzu Commercial Truck of America, Steel City Taps, and EGC Group Craft Beverage Marketing. “DHL is proud to sponsor CBMAS for the fifth consecutive year and recognize those who are bringing great brands and marketing to life,” stated Prabh Hans, Head of Kegs & Domestic Services at DHL BevPros.
Looking Ahead to 2025
Early-bird entries for the 2025 awards season and judge recruitment will start in October. Don’t miss the opportunity to participate in this prestigious event. For further details, visit craftbeveragemarketingawards.com.
| Category | Platinum Crushies | Gold Crushies | Global Crushies |
|---|---|---|---|
| Seltzer | 15 | 20 | 9 |
| Beer | 30 | 40 | 20 |
| Ready-to-Drink Cocktails | 10 | 15 | 5 |
| Cider | 12 | 10 | 4 |
| Non-Alcoholic | 5 | 6 | 3 |
