Non-alcoholic Beer: A Growing Trend
The trend towards reduced alcohol consumption is leading to increased demand for non-alcoholic beer. In 2022, 68.2% of Americans reported drinking alcohol within the past year, a slight decline from 70.7% in 2017.
Craft Beer Options
Craft breweries are responding to this trend by introducing a wide range of non-alcoholic beers, including Craft IPAs and Craft porters. These beers provide the full flavor and aroma of craft beer, without the alcohol.
BrewVo Technology
Deschutes Brewery partnered with Sustainable Beverage Technologies to use their patented BrewVo technology to create their non-alcoholic beer. This process uses reverse osmosis to remove the alcohol from beer, leaving behind the flavor and aroma.
Full-Fidelity Beer
Deschutes Brewery’s goal was to create a full-fidelity beer that offers the same taste, aroma, and mouthfeel as a traditional beer. They achieved this by using high-quality hops and carefully controlling the brewing process.
Holistic Community
Deschutes Brewery believes that non-alcoholic beer can foster a more holistic community. It provides an alternative for those who do not drink alcohol, allowing them to participate in social gatherings and enjoy the taste of beer.
Conclusion
The growing demand for non-alcoholic beer is driven by changing consumer preferences and the availability of high-quality craft options. Non-alcoholic beer provides a flavorful and social alternative to traditional beer, fostering a more inclusive community and supporting a healthier lifestyle.
