How a beer and boots can make a difference
The Shiner x Boot Campaign collaboration
It’s no secret that beer and boots are beloved by many. What’s less known is how these two things can come together for a great cause. The collaboration between Boot Campaign and Shiner Brewery is an example of how a love for both can make a positive difference in people’s lives.
The Boot Campaign on a mission
Boot Campaign is a non-profit organization whose mission is to help military veterans and their families. Their signature campaign is distributing combat boots to veterans as a symbol of their service. They believe that by lacing up a pair of combat boots, veterans are given a tangible reminder of their service, sacrifice, and a connection to others.
The power of social drinking
Shiner, famous for its beers, has a vast network of loyal customers all over the United States. They realize that their popularity can be used to support a great cause. They partnered with Boot Campaign, who resonates with their values and beliefs, to launch the Shiner x Boot Campaign.
What is the Shiner x Boot Campaign?
The collaboration between Shiner and Boot Campaign is no ordinary initiative. They have worked together to design a limited edition Shiner Bock boot that is made in the USA and customized with the Shiner label.
Customers can buy these boots online or in select stores. A percentage of the proceeds from sales of the boots and a donation from Shiner goes to Boot Campaign to help fund their mission.
What impact has the initiative had?
The impact of the Shiner x Boot Campaign has been significant. The initiative has raised over $225,000 for Boot Campaign’s mission. The funds have helped provide assistance for veterans and their families, such as housing assistance, post-traumatic stress disorder treatment, career counseling, and other support services.
The collaboration has also created awareness around the important work that Boot Campaign does, helping to bring their mission to a wider audience.
Conclusion
The Shiner x Boot Campaign collaboration is a great example of how two groups, Shiner and Boot Campaign, came together to make a tangible difference in the lives of veterans. The initiative shows the power of social drinking, the love of boots, and the compassion of people.
By purchasing a pair of Shiner x Boot Campaign boots, customers not only support a great cause, but they also get fantastic boots that will remind them of the impact they have had in someone’s life.
