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Craft Beer Times | Ep. 24: Brewery Taproom Expansion & Black Brewers Association

Ep. 24: Brewery Taproom Expansion & Black Brewers Association

Ep. 24: Brewery Taproom Expansion & Black Brewers Association

Tapping into Out-of-State Expansion

Monday Night Brewing’s Successful Taproom Expansion Strategy

One of the most critical decisions that any brewery can make is to expand its taproom capabilities. While it might seem like a small decision at first glance, a taproom expansion can make or break a brewery’s success. Luckily for us, some of the best in the industry shared their expansion strategies in the latest Brewbound Podcast.

Monday Night Brewing’s philosophy is to “grow with meaning,” and that is evident in their out-of-state taproom expansion plans. They believe that the key to success is to ensure that every taproom they open has a unique personality, a sense of place, and most importantly, a commitment to their fans.

They use data to inform their expansion decisions, compiling a list of cities that are the best fit for their brand. They then conduct extensive market research to determine which location will be the best fit for their taproom. Once they find the perfect city, they focus on the experience that they want to provide to their fans, emphasizing the uniqueness of the beer, involvement with the local community and a fun, interactive atmosphere.

Monday Night Brewing’s dedication to their fans and local community is evident in their unique taproom expansions. Their Atlanta-based brewery has a distinctive blend of beer, food trucks, and events to cater to any beer lover’s tastes.

Hi-Wire Brewing’s Creative Expansion Plans

Hi-Wire brewing is another example of a brewery dedicated to providing an engaging Taproom experience. Their expansion strategy is a bit different from other breweries in that they focus on building a community as they expand. From their original taproom in Asheville, NC to their taproom in Durham, NC, they have created a unique experience in every location.

One of their tricks to engage the community is to offer a variety of events, from yoga to live music. They also go the extra mile to provide entertainment, such as an arcade, open mic nights, and trivia events.

Apart from the community aspect, Hi-Wire focuses on variation as well. Every taproom they have allows brewmasters to experiment and brew new flavors. It has helped them to engage their fan base even more since they create an anticipation that is attached to every new flavor.

The Weathered Souls Story

Weathered Souls, located in San Antonio, Texas, is a brewery that has combined their passion for beer with their commitment to give back to the community. At the heart of their brand lies a dedication to the historic culture of beer, while always being forward-thinking about expansion and company vision.

Their out-of-state expansion strategy is centered around finding partners who share their passion for beer and community involvement.

Their focus on building relationships with local businesses has been the key to their success in expanding out of state. By partnering with local businesses that align with Weathered Souls’ values, they can make a seamless entry into new markets.

The National Black Brewers Association

A significant topic of discussion on the latest brew bound podcast was the formation of the National Black Brewers Association (NBBA).

The NBBA is an association that brings together Black brewers from all around the country. The association is committed to uniting Black brewers, educators, and business specialists around a common goal of improving the diversity of the brewing industry.

The goal of the founders of NBBA is to create opportunities to network, collaborate and learn from each other, ultimately aimed at making the industry more representative of the diverse world we live in.

The establishment of such an association is critical in increasing awareness about the lack of diversity in the brewing industry. It provides a chance for Black beer enthusiasts as well as business professionals to join hands and work together towards running a more inclusive business world.

To conclude, expansion and growth are a crucial aspect of every brewery’s success, and it’s essential to get inspired by the expansion strategies used by some of the best in the industry. Additionally, initiatives such as the National Black Brewers Association are necessary in creating a more diverse and inclusive brewing industry.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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