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Craft Beer Times | Navigating the Craft Brewers Conference Whirlwind: Tips for Success

Navigating the Craft Brewers Conference Whirlwind: Tips for Success

Navigating the Craft Brewers Conference Whirlwind: Tips for Success

The Craft Brewers Conference: Brewing Up a Whirlwind in Your Business

The Craft Brewers Conference is a huge annual event where brewers from all over the world come together to share their latest creations and innovations in the brewing world. It’s a great opportunity to learn, network, and grow your business, but it can also be overwhelming – after all, there are so many people to meet, events to attend, and beers to try! In this article, we’ll talk about some tips for surviving the whirlwind of the Craft Brewers Conference and making the most of your experience.

Prepare in Advance

Before you head off to the conference, make sure you have your ducks in a row. Figure out which events, seminars, and tastings you want to attend, and make a schedule for yourself. This will help you stay focused and make the most out of your time. Additionally, make sure you have all the supplies you’ll need, like business cards, a notepad, and comfortable shoes.

It’s also a good idea to brush up on your beer knowledge before the conference. You don’t have to be a certified Cicerone, but having a basic understanding of brewing styles, ingredients, and tasting techniques will help you communicate more effectively with other brewers and industry professionals.

Take Care of Yourself

The Craft Brewers Conference is a marathon, not a sprint – and if you’re not careful, you can easily get burned out. Make sure you take breaks and prioritize your wellbeing. Drink plenty of water and eat regular meals to keep your energy up, and try to get enough sleep each night (even if that means skipping out on some of the late night parties).

Also, don’t be afraid to take time for yourself if you need it. If you’re feeling overwhelmed by the crowds and the noise, step outside for some fresh air or find a quiet corner to decompress. It’s important to pace yourself and take care of your mental health as well as your physical health.

Network, Network, Network

The Craft Brewers Conference is an incredible opportunity to meet other brewers, industry professionals, and potential business partners. Don’t be shy – strike up conversations with people you don’t know, and make an effort to attend networking events and parties. You never know who you might meet or what opportunities might arise from a chance encounter.

When you’re networking, be authentic and genuine. Don’t try to sell yourself or your business too hard; instead, focus on building relationships and learning from others. Be an active listener, and ask thoughtful questions. People will be more likely to remember you if you show a genuine interest in them.

Reflect and Follow Up

After the conference is over, take some time to reflect on what you’ve learned and who you’ve met. Review your notes and think about how you can apply what you’ve learned to your own business. Additionally, follow up with anyone you’ve met who you’d like to stay in touch with. Send a personalized email or LinkedIn message thanking them for their time and reiterating any points of interest or discussion.

Overall, the Craft Brewers Conference can be a whirlwind – but with a little preparation, self-care, networking, and reflection, it can be an incredibly valuable experience for you and your business. So go forth, drink some beer, and make some great connections!


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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