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Creating Helpful, Reliable, People-First Content and SEO

## How to Create Content that Benefits People and Ranks Well

In the digital age, creating content that truly benefits people is essential. Google’s automated ranking systems are designed to prioritize helpful and reliable information aimed at benefiting users, rather than purely for search engine ranking purposes【31†source】. So, how can you ensure that your content is truly people-first?

### Self-Assessment

To evaluate the helpfulness and reliability of your content, consider asking yourself the following questions:

#### Content and Quality Questions
– Does the content present original information, research, or analysis?
– Does it offer a comprehensive and insightful description of the topic?
– Does it provide substantial additional value and originality when drawing on other sources?
– Is the main heading or page title a helpful summary without exaggeration?
– Would it be something you’d personally bookmark, share, or recommend?
– Does it provide substantial value compared to other search results?

Consider these questions to gauge the overall quality and value of your content.

#### Expertise Questions
– Does the content demonstrate clear sourcing evidence and the expertise involved?
– Would someone researching your site come away with a well-trusted impression?
– Is the content written or reviewed by an expert who knows the topic well?

Answering these questions can help establish the expertise and trustworthiness of your content.

### Providing a Great Page Experience

Google’s ranking systems prioritize content that offers a good page experience across many aspects. Ensuring an overall great page experience is key to successful content ranking【31†source】.

### Focus on People-First Content

Creating people-first content means prioritizing the needs and interests of your audience, rather than purely focusing on search engine rankings. To determine if your content is people-first, consider the following:

– Do you have an existing or intended audience that would find your content useful?
– Does your content demonstrate first-hand expertise and depth of knowledge?
– Does your site have a primary purpose or focus?

Answering yes to these questions indicates that your content is on the right track with a people-first approach【31†source】.

### Avoiding Search Engine-First Content

It’s important to avoid creating content primarily for search engine rankings. In other words, the content should not be solely aimed at attracting visits from search engines or using extensive automation to produce content on many topics. Ensure that your content doesn’t leave readers feeling the need to search again for better information from other sources【31†source】.

### Incorporating SEO for People-First Content

While focusing on people-first content is crucial, incorporating search engine optimization (SEO) can still be beneficial. The key is to apply SEO to enhance people-first content rather than creating content solely for search engines【31†source】.

In conclusion, by evaluating the helpfulness, reliability, and people-first focus of your content, you can create content that not only benefits users but also ranks well in search results. It’s important to prioritize the needs of your audience and provide valuable, trustworthy information in a user-friendly manner.

Remember, in the realm of digital content, the user always comes first!

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