The Return of a Legend, the Rise of Cannabis in the Craft Beer Industry
A Legend Returns: Anchor Brewing’s Latest Release
Anchor Brewing, one of the pioneers of the American craft beer movement, has recently released a new beer that pays homage to its past. The “Anchor Steam Beer 1896” is a recreation of the original recipe used by the brewery over a century ago. According to Anchor, the beer is “a taste of San Francisco history in every bottle.”
The beer is a great reminder of how much the craft beer industry has grown since Anchor opened its doors in the 19th century. Today, craft breweries can be found in every corner of the United States, and the industry continues to expand.
Cannabis and Craft Beer: A Natural Match
As the cannabis industry continues to grow, it’s found a natural ally in the craft beer world. Many craft breweries are now experimenting with cannabis-infused beers, which has resulted in some truly unique and interesting beverages. These beers are often non-alcoholic, but still offer the same taste and aroma profiles as traditional beers.
One company taking this trend to the next level is Tinley Beverage Co., which recently acquired a craft brewery in an effort to combine two of the fastest-growing industries in the United States. The California-based company plans to use the brewery to develop a line of cannabis-infused non-alcoholic beverages.
Distributors Dish on Bud Light
Meanwhile, distributors are still talking about Bud Light’s Super Bowl commercial, which took aim at craft beer. The controversial ad featured a medieval setting, complete with a Bud Light knight who battles against craft beer “princes” and “princesses.”
The ad has sparked a heated debate within the industry about the relationship between craft beer and big beer, and whether or not Bud Light’s approach was effective. While some have accused Bud Light of being dismissive of craft beer, others argue that the commercial was simply effective marketing for a brand that is struggling to maintain its dominance in the market.
Regardless of one’s opinion on the Bud Light commercial, one thing is clear – the craft beer industry is here to stay. With more and more breweries opening every year, consumers have more options than ever before. And with the continued growth of the cannabis industry, craft beer is only going to become more interesting and diverse in the years to come.
