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Craft Beer Times | Athletic Brewing Teams with Internet Granny for Holiday Hacks

Athletic Brewing Teams with Internet Granny for Holiday Hacks

Athletic Brewing Teams with Internet Granny for Holiday Hacks

Preparing for the Holidays with Athletic Brewing Co. and Barbara “Babs” Costello

As the holiday season quickly approaches, many of us start to feel the pressure of hosting perfection. It’s a time of joy, but also of anticipation and – let’s be real – a touch of stress. Thankfully, this year, we have some extra help to navigate this festive period. America’s largest non-alcoholic brewery, Athletic Brewing Co., is teaming up with Barbara “Babs” Costello, the beloved internet grandma known from the popular Brunch With Babs.

The 74-year-old social media sensation is famous for her motherly advice, delicious recipes, and nifty life hacks. Together with Athletic Brewing, she’s eager to lend a hand in making your holiday hosting a resounding success.

Turning Hosting Stress into Holiday Success

“I’ve planned my fair share of parties and know how stressful hosting can be – especially during the holidays,” Costello acknowledged. “I’m thrilled to be working with Athletic Brewing to share some of my proven holiday hacks for pleasing all of your guests this season.”

Acknowledging the common dilemma of what drinks to serve during holiday gatherings, Rosalie Kennedy, Athletic Brewing’s Director of Marketing, added, “Figuring out what to serve your guests during the holidays can feel like a bad hangover. However, with our award-winning non-alcoholic beers, pleasing everyone from your crazy cousins to awkward aunts becomes a lot easier.”

Curation: The Secret Sauce to Savory Holiday Moments

Throughout November and December, Costello will offer her do’s and don’ts for hosting success, with one crucial piece of advice being to always have some Athletic Brewing non-alcoholic beer stocked in the fridge. The collaboration extends into music, providing party-goers and entertainers the perfect holiday playlist to keep the party vibes high.

The Brew Time Bundle Special

To further assist hosts in creating a festive atmosphere, Athletic Brewing launched a special Brew Time Bundle on November 8th. This limited-edition offer, costing $37.99, includes a six-pack of Run Wild IPA, a set of four bamboo coasters sporting the brewery’s logo, and a delightfully scented candle reminding you of citrus and pine.

Going Non-Alcoholic: A Rising Trend

As more Americans are planning to reduce their alcohol intake, the demand for non-alcoholic options is ever increasing. With a record high of 39% of Americans now believing that consuming one to two drinks per day is harmful to health, stocking up on Athletic’s wholesome, non-alcoholic beers seems like the right choice.

To find out where to stock up on these tasty brews, please visit the Athletic Brewing storefinder. For more updates and advice from Babs herself, follow Brunch with Babs on Instagram, and Athletic Brewing on various social media platforms including Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube.

Dustin

Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

2 thoughts on “Athletic Brewing Teams with Internet Granny for Holiday Hacks”

  1. Partnering with Athletic Brewing Co. to share my tips and recipes for a stress-free and delicious holiday experience for everyone.”

    This collaboration couldn’t have come at a better time. As someone who loves to entertain, I’m looking forward to incorporating Babs’ wisdom and Athletic Brewing’s tasty non-alcoholic options into my holiday celebrations. Together, they are sure to make the holiday season a little less stressful and a lot more enjoyable. Here’s to a happy and seamless holiday season with Athletic Brewing Co. and Babs! Cheers!

    This partnership is a brilliant idea-Bringing together delicious drinks and helpful holiday tips from Babs! I am excited to see what new recipes and tricks she has in store for us. Cheers to a stress-free and enjoyable holiday season with Athletic Brewing Co. and Babs!

  2. Partnering with Athletic Brewing to share some of my favorite tips and tricks to make the holiday season more enjoyable.”

    This collaboration between Athletic Brewing and Babs is the perfect combination of festive spirit and practical wisdom. With her warm and welcoming personality, Babs will surely help alleviate any anxieties and make your holiday preparations smoother. Plus, with Athletic Brewing’s delicious non-alcoholic beer options, you can enjoy all the fun without worrying about overindulging.

    So, let’s raise a glass of Athletic Brewing’s award-winning beer and toast to a stress-free and joyous holiday season, thanks to Babs and her valuable insights. Cheers to a happy holiday with loved ones, good food, and great beer!

    This partnership between Athletic Brewing and Babs is a match made in holiday heaven. With her expert tips and their non-alcoholic beers, we can all have a stress-free and enjoyable holiday season. Cheers to a happy, healthy, and delicious holiday!

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