Ambitions Aplenty: Boston Beer’s Strategy Towards Twisted Tea and Truly
Pushing Forward with Twisted Tea
Over recent years, Boston Beer Company has seen incredible growth, particularly in its Twisted Tea brand – a hard iced tea product that balances its sweeter side with an unexpected twist, alcoholic content. The twisted Tea line has truly climbed the ladder of success and etched a unique space for itself in the alcoholic beverages market.
Today, Boston Beer shows no signs of slowing down. The company is working diligently to ensure that Twisted Tea’s growth continues unabated in the coming period. There’s a concerted effort to focus resources into popularizing the product even further and gaining a larger market share.
Doubling Down on Marketing
The company has plans to substantially increase the marketing budget for Twisted Tea. The aim is to further the brand’s reach and visibility by capitalizing on their recent momentum. Marketing strategies have been contrived, focusing on different platforms and arenas through which they could connect to their target audience. There is a decided tilt towards digital marketing, where social media platforms are used creatively to interact in real-time with the consumers.
New Flavors in the Line
Furthermore, Boston Beer is constantly developing and releasing new flavors in the Twisted Tea line to keep their consumers interested and excited. They aim to cater to every unique taste bud, thus providing something for everyone. They believe that this wide range of flavors would not only attract new consumers but also ensure loyalty among those who have already developed a liking for their Twisted Tea brand.
Maintaining the Momentum with Truly
On the other side of the spectrum, Boston Beer is also striving hard to stabilize the growth of their Truly brand. Truly is the company’s key to the rapidly emerging hard seltzer market, signified by its low calorie count and a rainbow of flavors. While there’s no denying that Truly has made impressive gains, its growth curve has understandably been a bit of a rollercoaster.
Consolidating Market Share
Boston Beer is committed to securing its space in the seltzer market and has adopted strategies to maintain and expand its market share. The company is well aware that the competition in the seltzer space is intense and hence, is crafting tactics that cater specifically to this highly competitive market. This includes focusing on Truly’s unique aspects- namely being a refreshing, light and flavorful beverage.
Product Innovations
The company is also investing heavily in research and development to introduce new variants under the Truly brand. The hard seltzer is already available in a variety of distinctive flavors, but the company still believes there’s room for innovation. The concept is to keep consumers on their toes, eagerly anticipating what’s next from Truly. The introduction of unique flavors, limited editions and special packs are all part of the strategy to keep the Truly brand dynamic and exciting.
Positioned for Success
In summation, Boston Beer is giving due importance to both Twisted Tea as well as Truly. While they’re injecting resources to maintain the growth rate of Twisted Tea, equal attention is being paid to stabilize Truly amidst fierce rivalry. Through strategies that include increased marketing, innovation, product development, and an exploration of various brand promotion platforms, Boston Beer has illustrated its will to succeed in the alcohol beverages space.
Boston Beer’s approach to ensuring sustainable growth of its popular Twisted Tea and Truly brands is an exciting space to observe. The enthusiasm, preparation, and determination to combat the challenges of the dynamic alcoholic beverage market are palpable and will surely make this journey interesting for every industry observer.
