BeerBoard Collaborates with BrewDog
BeerBoard, a ground-breaking provider of alcohol management technology and on-premise data, is securing a series of remarkable partnerships in the recent past. Following last week’s alliance with Deschutes, the firm is joining forces this week with BrewDog, the notorious Scottish brewery. The collaborative enterprise revolves around the provision of valuable insights and critical data pertaining to BrewDog’s on premise retail outlets courtesy of SmartInsights, BeerBoard’s exclusive data and analytics platform. The tailored reports will focus on product visibility and the movement of both packaged and draft products.
BrewDog’s Standing in the US Market
“The insights of SmartInsights, concerning tap/share distribution, brewery snapshots, market trends, and ranks, will be actively exploited by BrewDog’s team, extending from the higher hierarchy to field sales representatives,” says Eric Franco, Vice President of BrewDog’s Sales in the United States. The company is exponentially expanding in the competitive U.S. market and hence, the significance of this collaboration with BeerBoard.
BrewDog, the Innovative Powerhouse
In the words of John Boyle, the Senior Vice-President of Business Development for BeerBoard, “We are thrilled to welcome BrewDog, our latest insights partner and an escalating supplier in the United States. BrewDog leads the pack in the adoption of technology and insights to demonstrate its commitment to the on-premise and continued growth. With BeerBoard’s insights platform, the BrewDog team will gain industry-leading visibility for brand activity, which will enable fact-based decision-making for the on-premise.” A win-win situation for both parties, indeed.
BeerBoard’s Renowned Clientele
The client list of BeerBoard flaunts high-profile independent groups and notable chain operators across North America. Among the big names are Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom, and Hickory Tavern. Apart from these, BeerBoard further extends its partnerships with prominent brewers that include Molson Coors, Constellation Brands, Lagunitas, Heineken, Yuengling, and Sierra Nevada. The gravity of BrewDog alliance elevates when seen in light of these major partnerships.
The Expectations from BeerBoard Partnership
Jeff Diem, the Director National Accounts for BrewDog, expressed his anticipation of the partnership by stating, “We are excited to enter into this partnership with BeerBoard for their leading data and insights, which will form the foundation of our strategies for the on-premise. We are dedicated to expanding our brand presence in the on-premise channel and wish to work with our retailers in a more consultative manner. SmartInsights will grant us the means to accomplish this.” It, indeed, is an exciting time for BrewDog as they rev up to make the most of BeerBoard’s prowess.
Conclusion
The BeerBoard-BrewDog partnership would serve as a potent tool allowing unprecedented access to data and insights. This collaborative powerhouse offers a promising future for BrewDog, enabling it to make optimized business choices and fortify its hold in the on-premise sector with the aid of precise visibility and informed decision-making data. Let’s stay tuned to witness exciting developments!
