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Craft Beer Times | BrewDog partners with BeerBoard for on-premise data and analytics

BrewDog partners with BeerBoard for on-premise data and analytics

BrewDog partners with BeerBoard for on-premise data and analytics

BeerBoard’s Growing Partnerships

Alcohol management technology and on-premise data provider, BeerBoard, is on a high roll. The company has been spearheading strategic partnerships with key players within the brewing industry. You may recall last week’s headline about BeerBoard collaborating with Deschutes. Grab a pint and a front-row seat as we bring you highlights from the company’s recent ventures.

A Smart Collaboration with BrewDog

This week, BeerBoard announced it has partnered with BrewDog, a Scotland-based pioneer in the craft beer industry. This progressive alliance aims to optimize BrewDog’s on-premise retail spaces using BeerBoard’s SmartInsights. As a proprietary data and analytics platform, SmartInsights provides crucial insights and data for BrewDog’s product visibility and movement for both packaged and draft products.

Customized Reporting Tailored to BrewDog’s Needs

Eric Franco, BrewDog’s VP US Sales, asserted that the collaboration will be utilized down to their field sales representatives. Accordingly, customized reporting includes features such as actionable insights, tap/share distribution, brewery snapshots, market trends, and ranking. This means BrewDog’s decision-making processes will now be fueled by powerful data-backed insights, which is a game-changer for any business in today’s competitive landscape.

The Journey for Both BeerBoard and BrewDog Continues

John Boyle, SVP Business Development for BeerBoard, welcomed BrewDog, describing them as a fast-growing supplier in the United States. Boyle noted that BrewDog is a force in adopting technology and insights, showing commitment to the on-premise channel and steady growth trajectory. BeerBoard’s insights platform will provide BrewDog an industry-leading perspective on brand activity, helping to drive fact-based decisions for the on-premise.

BeerBoard’s Impressive Portfolio

BeerBoard’s client list is a veritable who’s who of the brewing industry, boasting high-profile independent groups and major chain operators across North America. Some of the luminaries in this impressive roster include industry leaders like Buffalo Wild Wings, Hooters, Twin Peaks, WingHouse, Mellow Mushroom, and Hickory Tavern. In addition, BeerBoard partners with major brewers including Molson Coors, Constellation Brands, Lagunitas, Heineken, Yuengling, and Sierra Nevada. Clearly, BeerBoard is setting the gold standard for data and analytics in the alcohol and brewing industry.

A Future-Forward Move for BrewDog

Jeff Diem, Director National Accounts for BrewDog, expressed excitement about the partnership. Highlighting the crucial role of BeerBoard’s industry-leading data and insights in their plans, Diem revealed BrewDog’s commitment to amplifying the brand’s on-premise prominence. He further articulated how they aim to become more consultative partners with their retailers through the insights provided by SmartInsights.

Moving forward, both BeerBoard and BrewDog’s collaboration promises to revolutionize the on-premise retail operations in the brewing industry. The fusion of technology and insights-based decision-making will indeed level up the game for these companies.

Dustin

Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

4 thoughts on “BrewDog partners with BeerBoard for on-premise data and analytics”

  1. Eled by data-driven insights, allowing for better navigation in the competitive craft beer market. This partnership highlights BeerBoard’s commitment to providing innovative solutions for its brewing industry partners and further solidifies its role as a leader in on-premise data and analytics.

  2. Eled by real-time data and analytics, enabling them to make more informed and strategic business decisions.

    Expanding BeerBoard’s Network

    The partnership with BrewDog is a significant milestone for BeerBoard as it expands its network within the craft beer industry. With BrewDog’s reputation and reach, this collaboration opens doors to other potential partnerships and opportunities for BeerBoard. It solidifies their position as a trusted and valuable partner within the brewing community.

    Overall, BeerBoard’s growing partnerships demonstrate the company’s dedication to revolutionizing the on-premise retail space and providing innovative solutions for breweries. Their success in forming strategic alliances with key players in the industry is a testament to their expertise and the value they bring to the table. Cheers to BeerBoard and their continued growth!

  3. Eled by real-time data and analytics, giving them a competitive edge in the industry.

    Expanding BeerBoard’s Network

    The partnership with BrewDog adds to BeerBoard’s growing network of industry-leading brewing companies. With each new collaboration, BeerBoard solidifies its position as a trusted and innovative provider of alcohol management technology. Their ability to forge strong partnerships shows their commitment to helping breweries optimize their operations and improve customer experiences.

    Overall, BeerBoard’s growing partnerships with key players like BrewDog highlight their dedication to revolutionizing the brewing industry through data-driven solutions. As they continue to expand their network, we can expect even more exciting developments and collaborations in the future.

  4. Eled by real-time data and robust analytics, enabling them to make informed business decisions and stay ahead in a competitive market.

    Expanding BeerBoard’s Reach

    BeerBoard’s partnership with BrewDog marks another significant milestone in the company’s growth. With BrewDog’s strong presence in the craft beer industry, this collaboration allows BeerBoard to expand its reach and establish even stronger relationships with key players in the brewing world. By consistently forming strategic alliances, BeerBoard is cementing its position as a go-to provider for alcohol management technology and on-premise data solutions.

    Advancing the Brewing Industry

    BeerBoard’s partnerships with industry leaders like BrewDog demonstrate the company’s commitment to advancing the brewing industry through innovative technology. By providing valuable data and insights, BeerBoard is empowering breweries to optimize their operations, enhance customer experiences, and ultimately drive growth and success in an ever-changing market. It’s exciting to see how these partnerships will continue to shape the future of the brewing industry.

    Overall, BeerBoard’s growing partnerships, including its collaboration with BrewDog, showcase the company’s dedication to revolutionizing the way the brewing industry operates. With their cutting-edge technology and strategic alliances, BeerBoard is helping breweries optimize their on-premise spaces and make data-driven decisions that will drive their success in the competitive craft beer market. Cheers to BeerBoard’s continued growth and the advancements they are bringing to the brewing industry.

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