Cape May Brewing Co. Diverts Distribution Rights
Cape May Brewing Co., one of the leading craft beer and spirit creators, announced a crucial decision to shift its business strategy. The company has decided to divest its distribution rights and end self-distribution of its products via Cape Beverage Distributing.
Roots and Reasoning Behind the Decision
The founder of Cape May Brewing Co., Ryan Krill, has shed some light on the factors influencing this decision. Krill has pinpointed the company’s admiration for their entrepreneurial roots as the catalyst for this move.
At the heart of the shift, he states, is the understanding that the company thrives in creating high-quality craft brews and spirits. This specialization has driven their success from day one and has allowed the company to cultivate a substantial fan base, eager for the company’s next release. This has inspired the decision to focus mainly on product development. The belief is that this will allow the company to continue to surprise and delight their fans, more effectively use their resources, and provide ever-improving quality in their creations.
Next Level Benefits and Advancements
President of Cape May Brewing Co., Frank Stempin also spelled out the benefits of the company’s divestiture of distribution rights. Stempin explained that this transaction paves the way for reinvesting into a variety of areas within the company. Investments are expected to be poured into production expansion, acquiring latest brewing equipment, and a substantial growth in the company’s footprint, taking Cape May Brewing Co. to the next level.
New Management of Distribution
Effective September 25, the responsibility of distributing the company’s products shifts to four family-owned, top-notch distributors. This includes Kramer Beverage Company, Peerless Beverage Company, Shore Point Distributing Company, and Kohler Distributing Company. However, the financial details of the deal remain undisclosed.
Choosing the Right Partners for Distribution
Stempin stresses that the selection of the partnering distributors was made on the criteria of exceptional focus and execution. He elaborated on the qualities of the selected companies, mentioning that all four of them are family-owned businesses that have gained vast distribution knowledge over the years. Their deep-rooted understanding of the distribution landscape, Stempin suggests, is expected help them serve the company’s customers with the same dedication and efficiency they’ve enjoyed from Cape Beverage.
Supporting Transition of Former Cape Beverage Employees
As for the employees of Cape Beverage Distributing, Cape May Brewing Company has promised to provide generous support. The company plans to help in the transition by offering job placement assistance, severance, and continuation of benefits packages.
This move, bold as it is, is all about aligning focus and resources, and securing a future where Cape May Brewing Co. can thrill its fans with superior craft brews and innovative spirits.
Long-term.
I think it’s great to see businesses like Cape May Brewing Co. prioritize their passion and expertise in creating exceptional products. It’s a bold move to divest distribution rights, but it shows a strong commitment to their core values and customers. I’m excited to see how this decision will positively impact their future growth and success in the craft beer market.
Pursuit.
However, one crucial fact stands out in my mind when considering this change. Cape May Brewing Co. is choosing to highlight its core business strength and leave the distributing, marketing, and visibility to those more expert in their respective fields. Turning over the reins in this way frees up resources to focus on continued growth, product innovation, and production instead of being spread too thin across various tasks. This is a smart and strategic move for the company, ensuring their passion for craft beer and spirits remains the main driver behind their business decisions.
This is a wise move for Cape May Brewing Co. as it allows them to focus on their core strengths and passion for crafting quality products. Outsourcing their distribution rights may ultimately lead to their continued success and growth in the industry.
Product, which is the ultimate goal.
Therefore, by divesting their distribution rights and partnering with an experienced distribution company, Cape May Brewing Co. can now shift its focus back to what they do best: creating exceptional products for their consumers.
This is a smart and strategic decision by Cape May Brewing Co. By divesting their distribution rights, they can now fully devote themselves to their craft, ensuring that their products are the best they can be. This move shows that the company is committed to continually improving and evolving, which is sure to benefit both the business and their loyal customers in the long run.
Future.
This decision exemplifies Cape May Brewing Co.’s commitment to their craft and their community. By divesting their distribution rights, they are putting their products and their customers first. This move puts them in a better position to cater to the growing demand for their products and maintain their high standards. It also allows them to continue to support their local community by partnering with local, independently-owned distributors for the distribution of their products.
Overall, this decision is a testament to Cape May Brewing Co.’s dedication to their craft and their customers, showcasing their willingness to adapt and evolve in an ever-changing industry.
This seems like a smart decision that prioritizes the company’s core values and strengths. By divesting their distribution rights, Cape May Brewing Co. can focus on what they do best: creating artisanal craft brews and spirits. This shift also allows them to continue supporting their local community while meeting the growing demand for their products. Kudos to Cape May Brewing Co. for making a strategic move that aligns with their values and positions them for continued success.