Exciting 2024 Craft Beer Trends in the USA

# Craft Beer Trends: What to Expect in 2023

Craft beer enthusiasts and industry professionals are eagerly anticipating the upcoming trends in the US craft beer scene for the next year. Let’s take a look at some of the exciting predictions and insights we’ve gathered from various beverage makers on what to expect in the craft beer category in 2023.

## The Dominance of IPA and Pilsner Varieties

The ever-popular IPA is expected to maintain its dominant position in the US market, accounting for a substantial 43% of all craft beer sales in 2022. Looking ahead, the driving force behind IPA’s continued growth is attributed to two distinct segments: the imperial/double IPA and the juicy/hazy IPA. Additionally, craft brewers anticipate the continued expansion of pilsner products in response to evolving consumer preferences and tastes.

## Innovations in Hop Products and Flavors

According to Brewmaster Rob Lutz of StormBreaker Brewing in Oregon, the exploration of new hop products, such as extracts and oils, will be a key trend in the coming year. This experimentation is not only aimed at enhancing the aromatics and flavors of IPAs but also at appealing to the growing consumer interest in creative and experimental variations of pilsners.

## Evolving Event Experiences

In light of the economic conditions following the Covid-19 pandemic, event organizers are expected to adopt more creative approaches to enhance the appeal of their offerings. The emphasis is on ensuring that events provide both financial value and unique experiences for attendees, reflecting the increased competition for people’s time and resources.

## Upside for Beer Festivals and Taproom Locations

Brady Barlow, Cofounder of West Sixth Brewing in Kentucky, foresees an optimistic outlook for event experiences, particularly with beer festivals. Despite the single-digit growth in this segment, the barriers to entry for new breweries remain substantial, highlighting the significance of organizational quality, product excellence, and dedicated staff. Furthermore, the expansion of taproom locations is deemed a priority, but careful scrutiny of investments in new locations is emphasized.

## Broadening Distribution Focus

Aaron Reames, Co-founder of Bent Water Brewing Co in Massachusetts, emphasizes the need to broaden the focus on distribution. He suggests that a diversified portfolio from large, sophisticated teams will continue to enable broad retail success. While a craft beer-only portfolio offers focus, it also entails higher execution risk within large retail due to smaller teams and limited resources.

As we look forward to the dynamic landscape of craft beer in 2023, these trends and predictions provide valuable insights into how the industry is evolving to meet the changing preferences and demands of consumers. Whether it’s the enduring popularity of IPA, the exploration of new flavors and products, or the evolution of event experiences, the craft beer community is gearing up for an exciting and vibrant year ahead