Revolutionizing the Beverage Industry with HopKick

The libation landscape has considerably evolved over recent years, greatly spurred by innovations and adaptability. From the rising popularity of hard seltzers, teas, ready-to-drink (RTD) cocktails, kombuchas, to non-alcoholic (NA) beer, there have been numerous, exciting entrants within this landscape. This, however, doesn’t need to signify the downfall of the cherished hop flavors and aromas that have made traditional beer a timeless favorite for many consumers.

HAAS Innovates with HopKick

Now, an innovation by HAAS aptly named HopKick is making waves and is poised to bridge this apparent gap. This unique product is skillfully crafted to augment existing flavors while simultaneously presenting a splendid hop flavor and aroma. It exhibits variety-specific and true-to-type characteristics that lend authenticity to every beverage it graces.

HopKick is a 100% hop-derived aqueous extract that is characterized by its clarity, flowability, and complete solublity in cold-side beverage operations. In its essence, HopKick proposes a respectful comeback of hop flavors in today’s evolving beverage industry.

Clean Labeling with HopKick

Another remarkable feature of HopKick is that it allows for ‘clean labeling’ in ingredient declarations. This implies that it contains no additives or emulsifiers – a major boon for consumers who are increasingly interested in understanding what exactly is in their food and drinks. Its transparency promotes the ethos of integrity and accountability in the beverage sector, reaffirming consumer trust.

Experience from Independence Brewing Co.

Testifying to the effectiveness of HopKick, Amy Cartwright, the founder of Independence Brewing Co., said, “We found HopKick enhanced the aroma of the hop water and smoothed out some of the bitterness.” Cartwright further remarks, “The aroma enhancement is excellent. We liked that the flavor did not add perceived bitterness.” Evidently, HopKick can play a pivotal role in improving the overall sensory experience of beverages.

Enhancing Fermentation and Maturation

Quite versatile, HopKick can be added during various stages of fermentation and maturation, catering to both alcoholic and non-alcoholic beverage applications. Its dose rate can be adjusted depending on the desired outcome. Higher dose rates can be used to achieve precise flavor and aroma outcomes in beverages, especially if those beverages require distinct hop varietal traits. Conversely, lower dose rates can be utilised to smoothen out artificial sweeteners and intensify artificial flavors commonly found in packaged beverages.

Maximizing Yield and Minimizing Waste

The developers of HopKick also considered efficiency. It eliminates losses associated with pellet absorption (approximately 10 L per 1kg T90). This leads to heightened yield efficiencies and less waste disposal, making it a cost-effective solution for beverage manufacturers.

No Haze or Color Alterations

One of the key aspects that set HopKick apart from the competition is its negligible impact on the final product’s visual appeal. It is easy to dose in fermentation or maturation tanks, without causing any color translation or haze formation to the finished beverage.

Diverse Varieties

HopKick is now available in a selection of varieties to cater to diverse flavor profiles and consumer predilections. These include Citra®, Mosaic®, El Dorado®, and Centennial varieties.

The arrival of HopKick marks an innovative turn in the ever-evolving beverage industry, allowing for the perfect blend of both modern and traditional flavors in an eco-friendly and efficient manner.