Resurgence of Lager Craft Beers
We all know that IPA has dominated the craft-beer world for quite some time. However, it seems we are witnessing a change in this status quo. Craft lager appears to be gaining traction in the craft beer market, and quite unexpectedly, a brand that is leading the pack is none other than Hamm’s.
The Intriguing Rise of Hamm’s
So how did Hamm’s, a brand associated with inexpensive canned lagers, come to be at the forefront of this craft lager revolution? Well, that’s quite a tale. It’s a story of a brand that managed to resurrect itself from years of obscurity and rise to unexpected prominence.
First, let’s go back in time. Hamm’s was established in 1865, in Minnesota. However, after changing ownership several times in the 80s and 90s, the once popular lager seemed to lose its appeal with the public. That said, the once forgotten brand began experiencing a revival in popularity in recent years.
The Perfect Storm
You may be asking yourself, what caused this sudden Renaissance? As with many shifts in consumer trends, it seems to be a combination of several events. One of the key factors is that Hamm’s has managed to retain its very competitive pricing, making it a budget-friendly option in a market that sometimes seems obsessed with high-end, expensive offerings.
Alongside affordability, Hamm’s has also made a name for itself as a ‘retro-chic’ brand. Its nostalgic design, coupled with the increasing trendiness of ‘classic Americana’, has made Hamm’s a hipster favorite among casual and hardcore craft beer fans alike. Additionally, the craft beer community’s increasing overlap with outdoor and nature-centric culture has played into Hamm’s original brand appeal.
Quality With Affordability
While cost and branding are undoubtedly significant attributes, what really sets Hamm’s apart from the competition is its quality. It may not be as complex as some other craft beers, but it has a clean, crisp taste that appeals to many beer drinkers.
It is here that the importance of the lager style comes into play. Traditionally, lagers are brewed at lower temperatures, which results in a beer with less fruity and spicy notes than ales. This produces a beer that is more focused on malt and hops’ basic flavors, leading to a milder beer that is often more approachable for a wider audience.
What Does This Signal for the Beer Industry?
The ascendancy of Hamm’s, and lagers more generally, could be signaling a shift in the beer industry. It indicates that consumers are beginning to tire of the dominance of hop-heavy IPAs, and looking for simpler, cleaner flavors. Coupled with the rise of beer drinking as a leisure activity and focus on nostalgia, the stage seems set for lagers to regain their once-held glory.
So there you have it – craft lagers are making a comeback with Hamm’s leading the way. If this trend continues, we could see a significant change in the beer industry’s landscape. But one thing’s for sure – it’s an exciting time to be a beer drinker!
friendly option for many craft beer enthusiasts.
It’s fascinating to see how a brand like Hamm’s has made a comeback and is now leading the resurgence of craft lager beers. It goes to show that there is still room for innovation and evolution in the craft beer market. Cheers to Hamm’s for their unexpected rise to popularity!
Friendly option for beer lovers. Additionally, its unique flavor and heritage marketing have attracted younger consumers who are interested in trying something new and authentic.
It’s fascinating to see a well-known, former underdog brand like Hamm’s make a comeback and lead the resurgence of craft lager beers. This shift in the beer market showcases the unpredictable nature of consumer trends, and how a combination of pricing, flavor, and marketing can revive a once struggling brand. Cheers to Hamm’s for riding the tide of change and coming out on top.
Friendly option for craft beer fans.
Additionally, there has been a growing interest in retro and nostalgic brands, and Hamm’s fits perfectly into this category with its vintage branding and iconic jingle. Furthermore, the company has also embraced social media and has been successful in creating a strong presence and connection with its consumers.
A Winning Combination
It’s clear that Hamm’s has found the recipe for success in the modern craft beer market. With their unique positioning as a budget-friendly, yet nostalgic and social media-savvy brand, they have captured the interest and loyalty of consumers. It’s definitely exciting to see a brand like Hamm’s making a comeback and paving the way for other craft lagers to resurge as well.
It’s fascinating to see how a brand like Hamm’s, with its long history and ups and downs, has managed to reclaim its position in the craft beer market. Its affordable pricing, nostalgic appeal, and strong social media presence have made it stand out amongst other lagers and h