The Introduction of a Special Lager Brewed With Regenerative Organic Certified Kernza
A Partnership Between Hopworks Brewery and Patagonia
Hopworks Brewery and Patagonia have joined hands to create a unique and earth-friendly lager that promises to delight taste buds while making a positive impact on the environment. By utilizing regenerative organic certified Kernza, a perennial grain, this collaboration aims to raise awareness about sustainable agricultural practices and promote a more conscious consumption model.
The Magic of Kernza
A Perennial Grain with Remarkable Benefits
Kernza, a trademarked name for intermediate wheatgrass developed by The Land Institute, is making waves in the sustainable agriculture world due to its regenerative qualities. Unlike traditional annual grains that need to be replanted each year, Kernza is a perennial, meaning it grows year after year without the need for reseeding. This characteristic offers numerous environmental benefits, such as reducing soil erosion, increasing water retention, and sequestering carbon. Additionally, Kernza has longer roots that can penetrate deeper into the soil, enhancing soil health and biodiversity.
Beer with a Green Twist
Hopworks Brewery, renowned for their dedication to sustainability, jumped at the chance to incorporate Kernza into their extensive lineup of eco-conscious beers. This collaboration with Patagonia, a company well-known for their environmental activism, was a natural fit.
The resulting lager is not only delicious but presents an opportunity for consumers to support regenerative farming practices by making sustainable choices. By selecting this beer, drinkers will actively contribute to the regeneration of soil, the reduction of chemical inputs, and the promotion of biodiversity.
Partnering for Change
Setting an Example for the Industry
Hopworks Brewery and Patagonia’s collaboration goes beyond simply creating a new beer. It sets an example for other breweries and industries, demonstrating that it is possible to create innovative products while prioritizing sustainability. By incorporating Kernza into their brewing process, Hopworks Brewery reduces their carbon footprint and supports the vital work of The Land Institute.
Regenerative Farming for a Better Future
Regenerative organic agriculture plays a crucial role in mitigating climate change and preserving biodiversity. Through this partnership, both Hopworks Brewery and Patagonia strive to educate their customers about the immense benefits of regenerative farming methods. By embracing Kernza as a sustainable ingredient, this collaboration aims to inspire other businesses and individuals to make conscious choices that contribute to a healthier planet.
Enjoy the Lager, Support the Cause
Drinking Responsibly for a Greener World
When you take a sip of Hopworks Brewery and Patagonia’s Kernza Lager, not only will you experience a tasty, refreshing beer, but you’ll also be playing a part in a larger movement. By raising awareness and encouraging the use of Kernza, this collaboration is highlighting the importance of sustainable agriculture and regenerative practices. So, grab a pint of this special brew, raise your glass, and toast to a greener future!
By partnering with Hopworks Brewery, Patagonia has shown their commitment not only to producing high-quality products but also to addressing the environmental challenges we face today. This collaboration serves as a rallying call to businesses and consumers alike, urging them to make more environmentally-friendly choices and support initiatives that aim to regenerate and protect our planet. The future of sustainable brewing and responsible consumerism starts with partnerships like these, driving positive change through innovative and conscious practices.
