Introducing BrewedAt: Promoting Craft Beer Culture in Philadelphia
Philadelphia, or “Philly,” as it’s affectionately known, has a rich and illustrious history witnessed not only in its contribution to American politics but significantly, in its craft beer culture. From producing the country’s first lager in the 1840s to housing over 100 breweries in the late 19th century, Philly has always been a brewing beacon. Presently, the Philly-area craft beer scene gets an exciting boost with the launch of BrewedAt—a platform committed to promoting and supporting local breweries.
BrewedAt: The Vision
BrewedAt was born from a deep love for Philadelphia’s unique craft beer scene and a desire to spotlight the fantastic, world-class beers being brewed right in the city. The platform takes a grassroots approach to the promotion of the local craft beer industry and explores innovative ways to get patrons back into taprooms.
Bringing Value to Craft Beer Lovers
BrewedAt aims to be the go-to resource for all things craft beer in the Philly area. Its goal is to educate, entertain, and inform beer enthusiasts and neophytes alike. Aside from brewery specifics like hours of operation, address, and available beers, it provides users with engaging content, beer reviews, brewery backstories, interviews with master brewers, and upcoming local beer events. It’s a comprehensive portal for the casual beer drinker and beer connoisseur alike.
Supporting Local Breweries
BrewedAt, beyond championing Philly’s craft beer culture, provides useful tools for breweries to connect with their target audiences. By offering breweries a platform to share their stories, the hard work that goes into making each brew, and profiles of the passionate people behind each pint, BrewedAt is elevating the connection between breweries and beer lovers.
Driving Engagement in the Local Craft Beer Scene
BrewedAt understands that the craft beer scene is as much about the beer as it is about the incredible community that supports it. And to further drive engagement, BrewedAt has a number of community-centered initiatives in its pipeline.
BrewedAt Events
One of BrewedAt’s strategies to promote the local craft beer scene is by organizing social events. From brewery tours, tastings, meet-ups, and beer festivals, BrewedAt Events connects breweries, beer enthusiasts, and the local community, fostering an atmosphere of camaraderie and unity.
BrewedAt Passport Program
Another exciting initiative is the BrewedAt Passport Program. The program encourages beer lovers to experience a range of beers across participating breweries and offers drinkers various rewards for their support of local craft beer. This introduces patrons to the wide variety of beer styles and breweries in the Philly area and hardwires support for local breweries.
The Future of BrewedAt
While BrewedAt focuses on the Philly-area craft beer scene presently, there’s room for expansion, thanks to the universal appeal of craft beer. Beer enthusiasts across the nation could soon have access to platforms like BrewedAt that champion their local craft beer scene and, in turn, strengthen the overall craft beer industry in America.
The future of Philly’s craft beer scene is exciting indeed, and BrewedAt is well on its mission to keep beer culture thriving in Philadelphia. By shining a spotlight on the myriad of local brews and the talented individuals who craft them, BrewedAt reminds us that each beer has a story and that everyone can be a part of that story. After all, isn’t that what craft beer is all about?
