The Foray of George Dickel and Social Hour into a New Blend
Two industry giants joining forces is always an exciting event – even more so when it involves innovative flavours, intoxicating blends, and good ol’ spirits. Welcome to the intriguing world of whiskey, where George Dickel and Social Hour Cocktails have come together for an unforgettable creation – the Bourbon Smash!
Meet The Titans
George Dickel Tennessee Whiskey
In the world of Tennessee whiskey, George Dickel has always been a name of repute. Artisanal methods meet waters of Cascade Springs to create products of pure brilliance. Each offering by George Dickel carries a distinct character, rich in the experience of heritage techniques yet resolutely innovative.
Social Hour Cocktails
Social Hour Cocktails, founded by celebrated mixologist Julie Reiner and entrepreneur Tom Macy, is a brand renowned for quality, taste, and shelf appeal. Their expertise in creating ready-to-drink cocktails has won them numerous accolades, rendering Social Hour a trusted name in the world of spirits.
A Match Distilled in Heaven: The Bourbon Smash
A great partnership is about enhancing the strengths of both parties, and that’s just what this George Dickel and Social Hour collaboration does. Drawing from George Dickel’s impressive selection of Tennessee whiskies and Social Hour’s knack for crafting gourmet cocktails, this venture has culminated in a Bourbon Smash that promises to be an enticing treat for all whiskey enthusiasts.
What Makes it Stand Out?
The Bourbon Smash is a refreshing blend of George Dickel Bourbon, zesty citrus, mint, and a hint of black tea. This unique combination aims to make every sip an exploration of nuanced flavors, rendered even more exciting by the characteristic warmth of an excellent bourbon. The balanced mix signifies a meticulous, tasteful fusion of the cocktail-crafting prowess of Social Hour and the rich, mature flavors that George Dickel is synonymous with.
Fitting into the Ready-to-Drink Trend
There is a rising trend in the distilled spirits market – the ready-to-drink sector. A lifestyle that leans towards convenience, portability, and quality has paved the way for well-crafted, pre-mixed cocktails such as the Bourbon Smash. This collaboration is, therefore, both timely and satisfyingly trendy, promising a premium experience for those who appreciate a good drink but also value the convenience of a ready-to-drink offering.
The Future of this Collaboration
This venture is not just a one-off. It signifies the onset of a series of partnerships focused on bringing much-loved classic cocktail recipes to the fore. More importantly, it means an expanding horizon for whiskey connoisseurs, where they can look forward to ready-to-drink versions of their favourites. So, watch this space – there’s a lot more to come from this exciting collaboration!
