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Craft Beer Times | Lagunitas Brewing Company Seeks Regional Director Wizard

Lagunitas Brewing Company Seeks Regional Director Wizard

Welcome to the Inner Circle of the Brewery Wizards: Become a Lagunitas Regional Director!

So, you think you can spearhead a team of hop-loving, barrel-aging, beer-verse-conquering professionals? Lagunitas Brewing Company is on the lookout for a magisterial Regional Director to not just join the party, but to throw kickass ones—professionally speaking, of course. Imagine being the Gandalf of ale, in charge of leading the sudsy charge across the land (or at least your region).

There’s Always a Barstool With Your Name on It!

Let’s roll out the red carpet—well, it’s more of a hop-vine green—for you at Lagunitas. Born on a stovetop in NorCal in the good ol’ year of 1993, we’ve been fermenting a future so bright you’ve gotta wear shades. And when we say beer speaks louder than words, we mean it, but a little mumble now and then never hurt anybody.

What’s On Tap for You?

Grab a pint and let’s talk about the good stuff—the employee benefits package. Your personal fountain of youth, otherwise known as medical, dental, and vision coverage, is top-notch. Think about this—a whole 33-ish days to chill, spill, or grill. Yeah, that’s your vacay, holidays, personal days combo platter. Plus, a 401K plan to make your future as golden as a pint of pilsner.

  • Ever heard of a beer belly reimbursement? Get a sleek $50 monthly for gym memship!
  • Half-off chow and swag? Yes, please!
  • Furry friends? There’s pet insurance to keep their tails waggin’.
  • Upgrade your wheels with our snazzy automobile reimbursement program!

And that’s just the foam on your brew. Wait till payday every other Friday to see numbers that’ll make you hoppy. But remember, the exact pay band jives differently depending on where you lay your hat.

The Craft of Your Craft: What You’ll Brew Up

With your trusty team of Senior Market Managers, Market Managers, and Field Sales Managers, you’ll concoct a potion of insane sales drivers. As the maestro Regional Sales Director, you’ll fine-tune those distribution and rate of sale (ROS) targets—with a flick of your wand and plenty of analytical spellwork. You’re the Dumbledore of distributor management, ensuring every pint, promo, and program hits high notes like a beer symphony.

  • Captain the ship by setting sail on those volume targets.
  • Conduct symphonies of marketing programs with an orchestra of distributors and retailers.
  • Keep pricing on point—from FOBs to PTRs and beyond—like the keen-eyed hawk we know you are.
  • Lead the charge on the battlefield of quarterly distributor meetings.

Are You Hop Material?

Now, let’s get down to the yeast of it. Score a Bachelor’s from an esteemed college or have an equivalent brew of life and educational experiences. You’ve gotta know the beer industry like the back of your hand—a minimum of three years of turning water into beer (metaphorically, folks) on the regional battlefield. You should be a veritable virtuoso in distributor management and know how to charm beer buyers like snakes from a basket.

  • Get your data dance on with IRI/Nielsen and other reporting rituals.
  • In-depth knowledge of the three-tier system, State Liquor laws, and all the frothy details.
  • Willing to work weird hours because, hey, beer o’clock is all the time.
  • Energy level over 9000, with skills to communicate like you’re broadcasting on all beer frequencies.
  • Love for beer? Check. Ability to work autonomously while hugging your team tight? Big check.

The Kinship of Kegs: Who You’ll Be Chilling With

Report to the VP of Sales, who’s basically the Beer Pope. Your round table will comprise the brave knights of regional sales staff, and you’ll see lots of action with distributor peeps and the ever-so-important Sales Administrative Manager.

Don’t Forget Your Muscles and Your Map

There’s travel aplenty, because good beer doesn’t do house calls (yet). Prep for hop-fueled adventures, 25 to 50% of the time you’re with us. And you’ll need to lift—a lot. Those 35 lb. cases and 165 lb. kegs won’t move themselves. Drive, fly, teleport—whatever gets you and the brewski there.

Just be sure you’re over 21, with a clean driver’s license. We’re talking the total beer transporter package here.

So, Are You Ready to Brew Magic with Us?

If you’ve reached the end of this spellbinding spiel and find yourself frothing at the mouth to lead our ale armada, grab your wand—I mean, resume—and apply for this Regional Director job at Lagunitas Brewing Company. You could be the chosen one to steer the kegship through the beer-laden galaxies and into the annals of hoptastic history. Cheers!

Dustin

Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

1 thought on “Lagunitas Brewing Company Seeks Regional Director Wizard”

  1. I absolutely loved this article about the Lagunitas Brewing Company’s search for a Regional Director Wizard! As a craft beer enthusiast, I find it fascinating how they’re blending the world of brewing with a touch of magic to find the perfect candidate for this influential role.

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