A Change in Ownership: Grimm Brothers in Loveland Acquired by Local Duo

One of Loveland’s long-standing breweries, Grimm Brothers Brewhouse has found a new ownership duo who will continue its celebrated brewing legacy. This local duo hailing from Northern Colorado has taken up the reigns to keep serving the local community with the much-loved varieties of beer.

A New Chapter for Grimm Brothers

Grimm Brothers, the first Loveland craft brewery known for its legendary fairy-tale-themed German-inspired beers, has been a cornerstone of Colorado’s craft beer scene since 2010. With their beers becoming almost synonymous with the local craft beer culture, the announcement of the brewery’s sale came as big news.

The new duo, who are no strangers to the beer industry, eagerly plan to inject some of their creative flair into the Grimm Brothers brand while maintaining the unmistakable flavor and charm that the brewhouse is known for.

Meet The New Owners

The two residents of Northern Colorado becoming the new owners of Grimm Brothers are well-established figures in the local beer and business community. As former investors in the brewery, they demonstrated excitement to bring their entrepreneurial talents and craft beer passion to the fore, ensuring Grimm Brothers continues to thrive in an ever-competitive craft beer landscape.

What’s on The Horizon for Grimm Brothers?

The new ownership’s vision for Grimm Brothers focuses on enriching the customer experience and remaining true to the brewhouse’s values. They aim to keep Grimm Brothers’ roots intact, respecting the decades of tradition that preceded them, while bringing a breath of fresh air to the brand.

Expanding the Brewery Offerings

While the flagship fairy-tale-themed German-style beers will continue to play a pivotal role in Grimm’s product line, the new owners are eager to explore and experiment with new flavors and styles. This will mean broadening the range of beers on offer to cater to a wider audience while keeping the existing fan base satisfied.

Creating an Inviting Atmosphere

Further plans involving the brewhouse revolve around creating an even more welcoming and friendly atmosphere for locals. Envisioned improvements to the brewery’s locale include better outdoor seating, more live music events, food trucks, and encouraging customers to partake in the process itself, celebrating the art of brewing beer.

Preserving the Beer’s Authenticity

The duo is determined to uphold the integrity of the beers that the Grimm Brothers’ fans have come to know and love. The German-style lagers and ales, which have gained them national recognition and numerous awards, will be preserved and nurtured under the new ownership to maintain the continuity of the Grimm Brothers’ story.

Embracing the Beer Community

Collaboration and community are deeply ingrained in the craft beer culture. The new owners recognize and value this, and are eager to navigate the collaborative avenues available in Loveland’s vibrant beer scene. This will involve working with local businesses and other craft breweries, seeking inspiration and partnerships that will enrich both Grimm Brothers and the wider craft beer community.

In Conclusion

The local duo taking up the helm at Grimm Brothers Brewhouse are at once respectful of its history and ambitious for its future. Their plans marry innovation with tradition and promise to keep Grimm Brothers at the heart of Loveland’s thriving craft beer culture. We look forward to watching the fairy tale unfold further under their stewardship.