MicroStar Logistics: Revolutionizing the Beer Supply Chain with Sustainable Solutions
Outsourced Keg Management for Efficient and Sustainable Growth
MicroStar Logistics, a global leader in circular supply chain solutions for the beer industry, has partnered with Tilray Brands, a leading global cannabis-lifestyle and consumer packaged goods company, to consolidate and simplify its keg supply chain.
Keg Supply Chain Consolidation for Increased Flexibility and Scale
Tilray Brands’ recent acquisition of eight iconic craft brands has significantly expanded its beer business. To support this growth, the company sought a solution that would provide scale and flexibility in its keg supply chain.
MicroStar’s outsourced keg management solution met this need by providing:
- A national network of kegs to reduce empty keg travel distance
- Efficient and cost-effective keg sharing programs
- Expertise in managing reusable assets
Sustainable Supply Chain for Environmental Impact Reduction
MicroStar’s shared keg program has a positive environmental impact by reducing the number of kegs in circulation and minimizing empty keg transportation.
By partnering with MicroStar, Tilray Brands can:
- Lower its carbon footprint
- Conserve natural resources
- Promote circular economy principles
National Keg Network for Effective Distribution
MicroStar’s extensive network of kegs and long-standing relationships with US beer distributors ensure that Tilray Brands’ craft beer and beverage brands will be readily available.
This network provides:
- Efficient keg delivery and retrieval
- Reliable keg inventory management
- Seamless integration with Tilray Brands’ distribution channels
Craft Beer Brands Benefitting from MicroStar Partnership
The following Tilray Brands craft beer and beverage brands will soon be available in MicroStar-branded kegs:
- Alpine Beer Company
- Blue Point Brewing Company
- Breckenridge Brewery
- Green Flash Brewing Company
- Montauk Brewing Company
- Redhook Brewery
- Shock Top
- SweetWater Brewing Company
- 10 Barrel Brewing Co.
- Widmer Brothers Brewing
- Square Mile Cider
These brands will benefit from MicroStar’s:
- Efficient and sustainable keg management
- Expanded distribution reach
- Enhanced brand visibility
MicroStar Logistics is committed to providing innovative and sustainable supply chain solutions that meet the unique needs of the beer industry. Through its partnership with Tilray Brands, MicroStar is supporting the growth and success of craft beer brands while promoting a more sustainable supply chain.
