“RationAle Brewing Unveils New Identity, Boosts Capacity to 70K Bbls”

The Emergence of RationAle: A Rising Star in Non-Alcoholic Craft Beer

Renowned for its innovative approach to beer, RationAle Brewing, a leading non-alcoholic craft beer brand, recently raised the bar even higher with its exhilarating new identity. The unveiling of Maverick, the brand’s new face, comes complete with eye-catching carton packaging and an enhanced formulation of their beloved brews.

According to SPINS August reporting, RationAle holds its rightful place as the 5th largest NA Craft Beer. Nevertheless, the team isn’t settling there. With their eyes firmly on the prize, they’re charged up and ready to claim the #2 spot in this fast-paced, rapidly growing craft non-alcoholic market.

In alignment with their growth strategy, RationAle has formed strategic alliances that will sustain its lead over consumer demand. Their partnerships will keep retailers and distributors well-stocked – a consistent challenge in the industry.

The Making of the Maverick

“This brand refresh is much more than a cosmetic change. It’s a daring affirmation of our identity, mirroring our growth, and reiterating our commitment to our community of Mavericks – those free-thinkers and drinkers who stretch the boundaries of brewing, never satisfied until they’ve achieved their unique craft taste,” stated Jamie Fay, CEO and co-founder of RationAle Brewing. “With our daring industry, distributor, and retail partners, we’ve positioned ourselves to take the NA category by storm, and we aren’t stopping until we’ve reached Mavericks everywhere.”

RationAle resonates with true craft beer fans, strategically placing itself in the market for people who appreciate full-on beeriness but want to be more mindful of their intake. Catering to the need for subtle but impactful lifestyle changes of discerning consumers, RationAle aims to become the preferred ‘pacer beer’ for a variety of occasions, whether it’s hanging out with friends or navigating a busy work week.

Reshaping the Non-Alcoholic Beer Scene

“We’re not just solidifying our brand positioning. We’re reshaping the non-alcoholic beer landscape and resetting consumer expectations. Our new slate black cartons are a game-changer, intended to break through the clutter of pastels on the shelf, putting the can and branding front and center,” said Wendy Pickett, EVP of sales and co-founder. “Our specialized portfolio includes Hazy IPA, Mexican Cerveza, and West Coast IPA, tapping into the fastest-growing beer segments and ensuring our spot as the top choice among craft beer fans transitioning into non-alcoholic beers.”

The Climb to Success

The brand’s impressive ascent speaks volumes about the strategic value added by key industry partners like Purely Righteous Brands, Maven Consulting, Tall Trees Design, and Big Day. These key contributors have played an essential role in molding the brand’s identity and translating RationAle’s vision into reality. Furthermore, the unyielding enthusiasm from a growing community of fans, aptly called Mavericks, has served as the driving force behind RationAle’s forward march.

“This journey has been a thrilling ride, and we owe a huge thank you to our distributors, industry partners and, of course, our Mavericks,” Fay acknowledged. “Together, we are brewing the future of NA beer, embodying the Maverick ethos, and paving the path for the category’s growth with a crushable brew in hand.”