SweetWater Anniversary Party: 27 Years of Craft Cheers!

The Legendary Hoppiness Returns: SweetWater’s Anniversary Bash!

What’s brewing, party people?! If you haven’t heard the frothy news, get ready to tap into the vibe: SweetWater Brewing Company is throwing its hoppiest bash yet! That’s right, it’s the SweetWater Anniversary Party, and this year we’re rolling out the red carpet (laid with beer mats, obviously) to celebrate an epic 27 years of trailblazing craft beer culture. Put on your party hats and mark your calendars for February 17, 2024—it’s going to be a shindig that’ll have you hop, skip, and jump your way to Atlanta!

A Sip of History: SweetWater’s Journey to Craft Royalty

Once upon a time in 1997, smack dab in the heart of Atlanta, a little brewery with a big dream popped onto the scene: SweetWater Brewing Company. It wasn’t just about crafting that perfect pint; it was about creating a sudsy smash that was the toast of the town. What started as a small operation quickly effervesced into the Southeast’s largest craft brewery. And now, as a proud member of the Tilray Brands Inc family, SweetWater’s making waves not just in your mugs, but around the globe!

But, it isn’t just about the beer—ok, it’s mostly about the beer. It’s also about those groovy tunes that get your feet tapping! SweetWater’s dedication to the arts, love for rocking live music, and commitment to community and Mother Earth, make it not just another brewery, but a cultural hop-spot!

Rock, Hops, and Harmony: Who’s Rocking the Stage

Brace your earholes, because the EarthGang Headlining Event is set to make this anniversary party a rhythmic rollercoaster. We’re talking about EarthGang, the dynamic duo who will be weaving their lyrical magic with a beat-busting blend of hip-hop, R&B, and a sprinkle of funk. EarthGang isn’t just about the music, they’re an essence, a movement. So, folks, get ready for some head-bobbing, soul-soothing harmonies!

Our serenading spree doesn’t end there. Daniel Donato’s Cosmic Country is strumming in tow with a truckload of twang that promises to teleport you to a neon-lit Nashville night. And if you thought it couldn’t get more euphoric, DJ Maddy O’Neal is about to spin some electrifying tracks that’ll whisk you off to a land where the bass drops grow on trees and the synths shine brighter than the sun!

The Sudsy Symphony: Craft Beers and Cheers!

Now, let’s talk about the brews. You think we’d celebrate 27 years of SweetWater Brewing Company without some special libations? As if! The taps at Armour Yards are going to be flowing with a spectacular selection of suds, including some crafty new spins on the legendary 420 series, and let’s not forget the limited edition anniversary beers brewed exclusively for this jubilation.

Yes, you can taste the adventurous spirit in every glass, whether it’s a familiar favorite or a daring new draft. Trust us, these anniversary ales are like a high-five for your taste buds—a real cause for craft celebration!

Party Deets, Get ‘Em While They’re Frothy!

Are you ready to rock? Are your taste buds tingling in anticipation? Excellent! Here’s what you need to know:

Tickets: Grab ’em now before they’re all sipped up! General Admission is a cool $50 with a $45 Early Bird steal. Fancy making this a VIP jam? Then snag the Super Heady VIP for $80, boasting perks like two complimentary beers, access to exclusive zones, and the royal flush of private restrooms and bars—all accompanied by the sweet, sweet privilege of unlimited re-entry.

So, what are you waiting for? Slide over to the official concert website and secure your spot at the 27th Anniversary Party because SweetWater knows how to throw down a bash that’s as legendary as its lagers!

SweetWater and You: More Than a Brewery, a Sustainable Symphony

Before we wrap this party invitation up in a bow made of barley, let’s raise a toast to what SweetWater stands for. This isn’t just about beer; it’s about philanthropy. Through its Save Our Water campaign, SweetWater’s hustling harder than a double IPA to support organizations safeguarding our waterways. To put it simply, when you clink mugs at SweetWater, you’re not just sipping on some tasty malt magic, you’re also contributing to a cleaner and greener planet.

So grab your pals, let’s toast to clean rivers, and jig to the rhythm of giving back. Here’s to a brewery that’s serving up more than IPAs—it’s doling out doses of environmental love! SweetWater’s brewing a better world, and we’re all invited to the celebration.

Dive Into the Craft Beer Current—Join the SweetWater Family

For the full scoop on how SweetWater is stirring the craft beer pot, become a brew detective: visit their website, stalk—uh, follow them on socials, and get all the bubbly news about the beers, the beats, and the bits where they give back. And let’s not forget SweetWater’s parent company, Tilray Brands Inc., a colossal cannabis connoisseur that’s all about sprouting well-being and moments of togetherness in a community that spans continents.

Are you ready to submerge yourself in the foam-filled fiesta of the year? Will we see you at SweetWater’s party that’s guaranteed to be the ale highlight of your social calendar? Heck, yeah! Because when it comes to anniversaries, SweetWater doesn’t just throw a party—they throw THE party. And you, dear beer-loving compatriot, are on the guest list.

Don’t forget—February 17, 2024. SweetWater Brewing Company. Craft Beer Culture. EarthGang headlining. Anniversary Party extravaganza. Be there… or be sober!

For any media inquiries brushing up against your curiosity, get in touch with Chris Hong via email, or if you’re feeling extra official, reach out to Tilray Brands Media’s Berrin Noorata. For all the investors out there keeping tabs on their hops, Raphael Gross is your go-to guy.

The countdown to cheers has begun. Secure your goblet in the craft beer kingdom. Let’s make history with every pour, starting at SweetWater’s anniversary bash—where every hop, skip, and jump lands you in a frothier future!