Tilray Brands, Inc. Subsidiaries Partner with Portland Timbers
10 Barrel, Widmer Brothers Become Exclusive Craft Beer Partners
Tilray Brands, Inc. (TLRY), a global leader in cannabis lifestyle and consumer products, has announced a multi-year partnership between its subsidiaries, 10 Barrel Brewing Co. and Widmer Brothers Brewing, and the Portland Timbers. The agreement establishes 10 Barrel and Widmer Brothers as the exclusive craft beer partners of the soccer club.
New “Pub Beer Patio” Unveiled
As part of the partnership, Pub Beer has been named the official patio beer and will unveil the “Pub Beer Patio,” a new general admission section that offers standing-room only access. The section will be the first of its kind within the stadium.
“World’s Smallest Dive Bar” Debuts
Within the Pub Beer Patio, attendees will find the “World’s Smallest Dive Bar,” featuring traditional dive bar amenities such as a dartboard, pool cues, and neon lighting.
10 Barrel Airstream-Based Pub
The stadium will also host a 10 Barrel Airstream-based pub serving a selection of ready-to-drink cocktails. The pub will have a capacity of 700 people and will be located near the field level.
Longstanding Partnership with Widmer Brothers
The partnership with Widmer Brothers marks a continuation of their longstanding relationship with the Portland Timbers. The brewery will continue to provide its flagship Hefe beer on tap throughout the stadium.
Unique Activations and Events
10 Barrel and Widmer Brothers plan to host various events and activations throughout the season, including beer specials, post-game rooftop parties, and discounts for Timbers fans at 10 Barrel’s Portland Pub.
About 10 Barrel Brewing Co.
10 Barrel Brewing Co. is a craft brewery based in Bend, Oregon, with brewpub locations in Bend, Portland, and Boise. The brewery’s philosophy centers around brewing innovative beers and fostering a fun and welcoming atmosphere.
About Widmer Brothers Brewing
Widmer Brothers Brewing, founded in 1984, is the original Portland craft brewer. The company remains committed to producing easy-to-enjoy beers that are perfect for social gatherings.
About Portland Timbers
The Portland Timbers are an American professional soccer club based in Portland, Oregon. The club plays its home matches at Providence Park and has won the Major League Soccer championship once.
About Tilray Brands, Inc.
Tilray Brands, Inc. is a global cannabis lifestyle and consumer packaged goods company with operations worldwide. The company focuses on empowering consumers with a portfolio of innovative, high-quality cannabis offerings, hemp-based foods, and craft beverages.
