Behind the Scenes: A Complete Overhaul of Brand Design
Let’s delve into the story of a well-known craft beer producer that has recently caught the spotlight for revamping its brand, far from a simple logo tweak or a change in bottle design. Yes, you guessed right. We’re talking about UNION Craft Brewing. The Baltimore-based revered brewer has undergone a fundamental transformation, to such a scale that their brand refresh is nothing short of an epic rebirth.
This bold move marks a new chapter in the brewery’s unique narrative, while still honoring the legacy that has made them a hometown favorite. So, grab a pint and let’s journey through the transformation of UNION Craft Brewing.
How it all Started: A Trip Down Memory Lane
From the Heart of Baltimore
Founded in 2011 by Kevin Blodger, Adam Benesch and Jon Zerivitz, UNION Craft Brewing has been crafting quality beers that celebrate the people and culture of Baltimore. Their story is a testament to their hard work, tenacity, and unwavering commitment to brewing exceptional beer. Indeed, the brewery’s deep roots in the community have always influenced its branding and product offerings.
Creating Uniqueness
Over the years, UNION has become renowned for their range of distinctive beers, each sporting creative names and captivating illustrations. Their iconic brews, like the Duckpin Pale Ale, have effectively etched the brewery into the hearts of beer enthusiasts, not just in Baltimore, but across the country.
The Refresh: Revitalizing the Core Brand
A Decision that Shook the Brewery
In a bold move, UNION decided it was time for a significant brand refresh. Borne out of a desire to refine, refine, refine, the team sought to elevate the brand, manifesting their passion for craft and community in a new way, while also highlighting their growth and evolution over the past decade.
A New Look that Honors the Past and Imagines the Future
The core brand refresh represents a bold, new look for UNION, ushering in a fresh visual identity that remains true to the brewery’s origins. Their previous branding was not only retained, but enhanced, so existing customers could still recognize their beloved brew.
The new design approach merges modern aesthetics with heritage elements, creating continuity and a strong visual link between the UNION of the past and the present. The fresh look successfully preserves their original charm while offering a more polished and mature personality.
The Result: UNION Craft Brewing in a New Light
Creating a Buzz in the Beer World
The successful brand refresh of UNION Craft Brewing has been met with enthusiasm from employees, patrons, and beer enthusiasts alike. The brewery’s revamped look has not only invigorated their offerings but also attracted new patrons who appreciate UNION’s commitment to their craft and their community.
The Vision Fulfilled
UNION’s rebirth through this rebranding appears to be a culmination of their vision. As the brewery evolves and expands its inventive offerings, this brand refresh illustrates a promising future. It’s a clear reflection of the brewery’s commitment to honoring their past, cherishing their present, and forging ahead into a future full of possibilities.
The Road Ahead: A Brewery Embracing Change
UNION Craft Brewing is a perfect example of how a company can successfully celebrate its past while looking forward to the future. Their story serves as an inspiration for other businesses considering a brand refresh. The transformation only reinforces UNION’s reputation as not just a beer company, but a visionary symbol of craft and community.
In embracing change, UNION Craft Brewing is fulfilling its commitment to its customers and its community of delivering top-notch beer with an authentic local flavor. One can only wait eagerly to see where this new chapter leads them.
This article reveals the fascinating process behind Union Craft Brewing’s total brand transformation. It’s a great read on how the company managed to balance honoring their origins and evolution over a decade, while boldly introducing a whole new visual identity. Many businesses can learn from this; a brand refresh doesn’t need to alienate the past but can revitalize the business for the future. A captivating piece for anyone interested in branding, marketing, or just a good business story.
The article brilliantly takes you through the thrilling journey of UNION Craft Brewing’s brand overhaul. From its humble beginnings and commitment to the Baltimore community, to its strategic decision to reinvent its visual identity, this is truly an inspiring story of growth and transformation in the craft beer industry. The brand refresh is not just about change, but also about honoring the brewery’s rich legacy, the very essence that made them a local favorite. Looking forward to seeing how this brand redesign enhances the UNION Craft Brewing experience.