Utica’s FX Matt Acquires Maryland’s Flying Dog:
A Landmark Move into the Top Tier of Craft Brewers
Utica’s FX Matt Brewery has always been known for producing the legendary Saranac beer brand, but its recent acquisition of Maryland’s Flying Dog Brewery has moved the local brewer into the top tier of craft brewers in the country. The acquisition places them on the same pedestal as its other contemporaries such as Sierra Nevada, Samuel Adams, and New Belgium.
The Flying Dog Effect
The acquisition means that all the craft beer enthusiasts across the country are now paying attention to the FX Matt Brewery. Flying Dog is highly regarded across the nation for its unique and diverse beer flavors. The brewery offers more than 20 different styles of beer that will undoubtedly broaden the FX Matt Brewery audience and increase its demand.
The acquisition has also positioned the FX Matt Brewery to explore a new clientele segment; the millennials. The younger generation highly values quality and diversity in beer flavor and are more likely to consume and experiment with various beer styles offered by both breweries.
The Future is Brighter
The acquisition of the Flying Dog Brewery brand will significantly boost the FX Matt Brewery’s productivity, allowing for the production of more beer at a much faster rate. This move will broaden the brewery’s distribution, and it is expected that the demand for Saranac beer will increase significantly.
The Flying Dog Brewery brand will continue to operate independently under the FX Matt Brewery umbrella. Thus customers can look forward to tasting Flying Dog’s distinct flavors while appreciating the unique qualities of Saranac beer.
In summary, the acquisition by FX Matt Brewery has opened doors for growth, expansion, and innovation in the brewing industry. It has moved the local brewer into the top tier of craft brewers, enhanced its productivity, broadened its distribution channels, and positioned it to achieve new levels of success. The Utica-based brewery is now an undeniable rival to the largest craft breweries in the country, and with its introduction of Flying Dog’s unique and diverse beers, the future of the FX Matt Brewery is phenomenal.
