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Craft Beer Times | Williams: Norfolk Beer Brouhaha Reflects National Divide

Williams: Norfolk Beer Brouhaha Reflects National Divide

The Great Licorice Divide and Beyond: Dissecting America’s Cultural Brew

There’s a saying that goes “divide and conquer,” but when it comes to the United States, it seems like we’re doing a fine job dividing ourselves, thank you very much. “This country has never been so divided,” the solemn voice on the TV commercial echoes, and just as you’re readying your defenses for an onslaught of grim political commentary, you’re tossed a curveball. “Are you a licorice lover or hater?” it playfully inquires.

Indeed, who knew the opinion on licorice could pull at the seams of unity? While some may have thought this culinary preference could serve as common ground—apparently, not—this commercial serves up a delectable metaphor for our national schism that is too absurd for satire but too real to dismiss.

A Brewing Storm Over Military Themes in Norfolk’s Entertainment Hub

Norfolk, Virginia, is navigating its own tempest in a teapot—or should I say, a tempest in a craft beer keg? The Virginia Mercury covers the tale of Norfolk’s Railroad District—a revitalized industrial spot that’s stirred up a concoction of entertainment akin to Richmond’s Scott’s Addition, complete with craft breweries like The Veil Brewing Company anchoring its transformation.

Yet, here’s where the brew begins to sour. Governor Glenn Youngkin charmed a military-themed brewery, the Armed Forces Brewing Company, to settle in Norfolk with a golden thank-you note of $300,000 in tax incentives. A military-themed brewery in Norfolk, a locale wearing the crown for the world’s most mammoth naval complex, seems as natural as an anchor in the deep blue. And let’s not forget, patriotic themed eateries like Mission BBQ have marched to success with this very concept.

Still, the proposal of Armed Forces Brewing Company planting its brewery, taproom, and beer garden has fermented into a frothy feud. Turns out, this is more than neighborhood natter; it’s the latest skirmish in our unforgiving culture wars. And no, you can’t paint this discontent with a broad geographic or demographic brush—it cuts across these divides, sharp and unpredictable.

Beer and Politics: An Unhappy Cocktail History

Brews have bubbled in the cauldron of cultural conflict long before social media hashtags. Take the 1970s when Coors was both revered as a mythical ale from the east and reviled for the eponymous family’s conservative stances. Jump to present-day, and the froth only thickens—as Bud Light endures a conservative boycott for its embrace of transgender influencer Dylan Mulvaney.

The discord over the brewery in Norfolk is no anomaly but a continuum in this beer-politics blend.

O’Connor Brewing Company once graced the Norfolk scene—prideful in both craft beer innovation and LGBTQ support. Its departure and the subsequent pitch to bring Armed Forces Brewing Company to its spot sparked a blaze, with over 800 objections lobbed against the new brewery’s permit. The outcry echoes from the Norfolk Planning Commission to the social media theatres, revealing the ragged edges of today’s American political life slicing in every direction.

The Military-themed Marketing Misstep

Armed Forces Brewing Company’s marketing style has raised eyebrows and hackles. Their promotional content swings for humor but might miss the mark on respect. Political satire in company videos has not sat well with everyone, drawing criticism for a lack of sensitivity towards the gravity of military service.

Yes, the American armed forces tend to lean conservative, but they stand as a nonpartisan institution, a stalwart of the collective American identity. When Armed Forces Brewing Company’s CEO parades in politically charged attire, a line is seemingly crossed that blurs the respect owed to our servicemen and women.

Complicating this further is a tangled dance of values—progressivism aligned with expansion, conservatism seen as contraction. In such landscapes, the American spirit of expansive rights and a collective military identity feels beleaguered by brands striving to capitalize on these divides.

From Richmond’s Archives: A Toast to Beer’s History

Richmond’s own beer narrative is studded with snapshots of history. From Lafayette Foodland’s post-Prohibition forays into beer sales to the charm of picnics featuring lagers in the 1930s, beer has been a faithful companion to Virginia’s social fabric.

The echoes of clanging beer cans and barrels from G. Krueger Brewing Co. still resonate through West Broad Street. Imagine, Richmond was the birthplace of the beer can revolution! And there was Ronald J. Roller of Petersburg, demonstrating that a passion for beer transcended mere consumption, manifesting into a robust 1,300-can collection.

Whether beer was being sipped, collected, or debated, its thread weaves through Richmond’s—and America’s—tapestry with unyielding presence. It witnessed eras rise and fall, and like the country itself, it has the resilience to adapt, reinvent, and remain a symbol of shared experiences.

In this light, can’t we all just raise a glass to camaraderie and common ground? After all, before we decide the nation’s fate over quirky commercial quips, let’s remember that we’re all still sitting at the same bar—we just need to learn how to appreciate the bitter with the sweet, be it licorice or liberty.

Dustin

Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

1 thought on “Williams: Norfolk Beer Brouhaha Reflects National Divide”

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