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Craft Beer Times | Breaking Down the Latest Beverage Trends: Twisted Tea Reigns, Hard Seltzers Struggle, and Singles/Variety Packs Gain Ground

Breaking Down the Latest Beverage Trends: Twisted Tea Reigns, Hard Seltzers Struggle, and Singles/Variety Packs Gain Ground

Breaking Down the Latest Beverage Trends: Twisted Tea Reigns, Hard Seltzers Struggle, and Singles/Variety Packs Gain Ground

Out With the Old and In With the New: How Consumer Preferences are Changing the Beverage Market

Twisted Tea Dominates the Market

It’s no secret that Twisted Tea has been leading the charge in the alcoholic beverage industry. The brand has successfully carved a niche in the market, offering consumers a unique and refreshing alternative to traditional beers.

Twisted Tea’s success can largely be attributed to the brand’s ability to connect with consumers. The company has focused heavily on marketing and advertising, running campaigns that target the millennial demographic. The brand’s social media presence has also been a major factor in its success, with its playful and engaging content resonating with consumers.

Hard Seltzers Lose More Share

While hard seltzers were once the talk of the town, their popularity has waned in recent months. According to industry data, sales of hard seltzers have declined over the past year, with many consumers turning to other beverages instead.

One reason for this decline is the saturation of the market. Over the past few years, countless brands have jumped on the hard seltzer bandwagon, flooding store shelves with options. This has made it difficult for individual brands to stand out, leading to a decrease in consumer interest.

Another factor is the rise of alternative beverages. As more brands introduce new products, consumers are free to explore different options and find drinks that better suit their tastes. This has led to a shift away from hard seltzers, with many consumers opting for other alcoholic beverages instead.

Singles and Variety Packs Chip Away at 4- and 6-Packs

In addition to the decline in hard seltzer sales, there has been a shift away from traditional packaging options. While 4- and 6-packs were once the standard, singles and variety packs are becoming increasingly popular among consumers.

The popularity of singles can be attributed to a growing trend of moderation. Many consumers want to enjoy a beer or two without committing to a larger pack, making singles an attractive option. Variety packs, on the other hand, offer consumers the chance to try a range of different flavors without committing to a single brand or type of beverage.

The shift towards singles and variety packs is a reflection of changing consumer preferences. In the past, many consumers were content to stick with a few tried-and-true options. However, as the beverage market continues to evolve, consumers are becoming more adventurous, willing to try new things and seek out different options.

The Future of the Beverage Market

It’s clear that the beverage market is undergoing a significant transformation. Twisted Tea’s continued dominance, the decline of hard seltzers, and the rise of singles and variety packs are all indicative of changing consumer preferences. As the industry continues to evolve, it will be interesting to see what other trends emerge and how brands will adapt to stay competitive. One thing is certain: the beverage market is always in flux, and anyone looking to stay ahead of the curve needs to be prepared to evolve with it.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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