Skip to content
Craft Beer Times | Breakthru Beverage Group Partners with Happy Dad for Expansion in Missouri and Wisconsin

Breakthru Beverage Group Partners with Happy Dad for Expansion in Missouri and Wisconsin

Breakthru Beverage Group Partners with Happy Dad for Expansion in Missouri and Wisconsin

Welcome to the Wild West: Happy Dad Goes to Missouri and Wisconsin with Breakthru Beverage Group

The Journey So Far

It has been quite a journey for Happy Dad, the sparkling water brand that took over the summer of 2020 by storm. From its humble beginnings as a local startup in California, it has expanded rapidly nationwide in just a few short months. Now, Happy Dad has set its sights on the Midwest, with its newest partnership with Breakthru Beverage Group in Missouri and Wisconsin.

What Makes Happy Dad So Special?

So, what makes Happy Dad so special? Perhaps it’s the fact that it was founded by two dads who wanted to create a healthy alternative to alcohol that still gave them the same social buzz. Or maybe it’s the unique flavor combinations, like lemon-lime or raspberry-lime, that give drinkers something different to look forward to. Whatever it is, Happy Dad has certainly captured the attention of consumers nationwide.

The Breakthru Partnership

The partnership with Breakthru Beverage Group is just the latest step in Happy Dad’s expansion plan. Breakthru is one of the largest distributors of beer, wine, and spirits in the country, with a presence in over 15 states. The company has a strong reputation for its commitment to customer service and its ability to bring products to market quickly and efficiently.

For Happy Dad, the partnership means access to thousands of retailers, bars, and restaurants in Missouri and Wisconsin. It’s a significant milestone for a brand that has only been on the market for a short time, but it’s one that co-founders Brandon Cason and Luke Anderson are excited about.

The Midwest Market

The Midwest is an exciting market for Happy Dad, as it’s a region that is known for its love of beer and other alcoholic beverages. However, it’s also a region that is becoming increasingly health-conscious, with more and more consumers looking for low-calorie, low-sugar options. Happy Dad’s commitment to using all-natural ingredients and its zero-sugar, zero-carb formula makes it the perfect solution for this growing demand.

In addition to its healthy credentials, Happy Dad has a lot to offer in terms of taste. Its unique flavor combinations are unlike anything else on the market, and they’re sure to appeal to both traditional and adventurous palates.

The Next Steps

With the Breakthru partnership in place, Happy Dad has a solid foundation to begin its expansion into Missouri and Wisconsin. However, the co-founders are not resting on their laurels. They have big plans for the brand, including expanding its product line and reaching even more consumers nationwide.

For consumers in Missouri and Wisconsin, the arrival of Happy Dad is just the beginning. The brand’s commitment to quality, taste, and health is sure to make it a household name in no time. So, get ready to crack open a can of Happy Dad and join in on the fun. With this sparkling water brand, every day feels like a celebration.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

Leave a Reply

Your email address will not be published. Required fields are marked *