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Craft Beer Times | Exploring New Markets: Craft Brewers Enter Seltzers, Ciders and Other Beverages

Exploring New Markets: Craft Brewers Enter Seltzers, Ciders and Other Beverages

Exploring New Markets: Craft Brewers Enter Seltzers, Ciders and Other Beverages

The Rise of Craft Brewers

Craft brewers are on the rise, and it’s not just beer that they’re brewing. In recent years, craft brewers have found opportunity in creating seltzers, ciders, and more. The reasons for this shift are many, but it’s clear that craft brewers are always looking for ways to innovate and stand out in a crowded market.

Seltzers: A New Frontier for Craft Brewers

Seltzers have exploded in popularity in recent years, and craft brewers are getting in on the action. While some traditionalists may scoff at the idea of craft seltzers, these drinks provide an opportunity to reach a wider audience and tap into a growing market. Seltzers are known for their light and refreshing taste, making them perfect for warm weather and social occasions. They’re also low in calories and sugar, making them an appealing option for health-conscious consumers.

Craft brewers have taken inspiration from the hard seltzers that dominate the market and are putting their own spin on the drink. They’re experimenting with different flavors, infusions, and brewing techniques to create unique seltzers that stand out from the crowd. This innovation is one of the reasons why so many consumers are drawn to craft brewers – they offer something different to the mass-produced drinks that dominate the market.

Cider: A Traditional Drink with a Modern Twist

Cider is another drink that has seen a resurgence in popularity in recent years. While it’s been around for centuries, craft brewers have breathed new life into the drink by creating modern twists on traditional recipes. Ciders are made from fermented apples, giving them a natural sweetness and crisp flavor. They’re perfect for those who want a drink that’s not as heavy as beer but still has a satisfying flavor profile.

Craft brewers are taking advantage of the versatility of cider and experimenting with different fruit infusions, spices, and brewing techniques. The result is a range of ciders that appeal to a wide variety of tastes and preferences. Some ciders are dry and tart, while others are sweet and fruity. The beauty of cider is that it can be made to suit any occasion – there’s a cider for a summer picnic, a cozy autumn evening, or a festive holiday celebration.

Other Beverages: The Craft Beer Connection

Craft brewers aren’t just limited to seltzers and ciders – they’re also branching out into other beverages. Kombucha, soda, and even hard teas have all been brewed by craft brewers looking to expand their offerings. These drinks may seem outside the wheelhouse of traditional brewers, but the connection to craft beer is clear.

Craft brewers are known for their attention to detail, their willingness to experiment, and their commitment to quality. These values can be applied to any beverage, from beer to seltzers to kombucha. By using their skills and knowledge to create other drinks, craft brewers can expand their audience and tap into new markets.

The Future of Craft Brewing

Craft brewing is a constantly evolving industry, and the rise of seltzers, ciders, and other beverages is just the latest trend. As consumers continue to demand high-quality, unique drinks, craft brewers will be at the forefront of innovation and experimentation. While traditional craft beers will always have a place in the market, it’s exciting to see the industry expand and diversify.

If you’re a fan of craft beer, don’t be afraid to try out some of the other beverages that craft brewers are producing. Who knows – you might just find a new favorite drink!


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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