The Role of a Marketing and Event Coordinator at Great Divide Brewing Company
Great Divide Brewing Company, located in Denver, Colorado, is one of the top craft breweries in the United States. As part of their marketing team, they have a dedicated position for a Marketing and Event Coordinator. This role is crucial in ensuring the success of the company’s various marketing initiatives and organizing events to engage customers and promote their brand.
Marketing Responsibilities
The Marketing and Event Coordinator at Great Divide Brewing Company plays a key role in developing and executing marketing strategies. They work closely with the marketing team to create and implement innovative campaigns that increase brand awareness and drive sales.
Some of the marketing responsibilities of this role include:
- Managing social media accounts and developing engaging content.
- Creating and updating marketing materials such as brochures, banners, and posters.
- Coordinating and executing email marketing campaigns.
- Tracking and analyzing marketing metrics to measure the effectiveness of campaigns.
- Collaborating with other departments to ensure brand consistency across all channels.
Event Coordination
In addition to marketing duties, the Marketing and Event Coordinator is responsible for planning and executing various events to promote Great Divide Brewing Company and its products. This includes both on-site and off-site events.
Some of the event coordination responsibilities include:
- Organizing brewery tours and tastings for visitors.
- Coordinating beer festival participation and sponsorships.
- Planning and executing release parties for new beer releases.
- Collaborating with local venues to organize tap takeovers and promotional events.
- Managing event budgets and ensuring the successful execution of events within allocated resources.
Skills and Qualifications
The role of a Marketing and Event Coordinator at Great Divide Brewing Company requires a combination of marketing and event planning skills. Some of the qualifications and skills necessary for this role include:
- A bachelor’s degree in marketing, communications, or a related field.
- Prior experience in marketing, event planning, or a related role.
- Strong communication and interpersonal skills.
- Creative thinking and the ability to develop innovative marketing strategies.
- Organizational and project management skills.
- An understanding of the craft beer industry is a plus.
Why Great Divide Brewing Company?
Working as a Marketing and Event Coordinator at Great Divide Brewing Company offers an exciting opportunity to be part of a leading craft brewery with a strong reputation. The company has a dynamic and collaborative work environment that fosters creativity and innovation. Additionally, being located in Denver, one of the top craft beer cities in the country, provides ample opportunities for networking and growth within the industry.
If you are passionate about craft beer, marketing, and event planning, consider joining the team at Great Divide Brewing Company as a Marketing and Event Coordinator.
Sources:
– Great Divide Brewing Company Website
– Brewbound.com
