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Craft Beer Times | Ninkasi and Ashland Hard Seltzer Merge to Create Great Frontier Holdings

Ninkasi and Ashland Hard Seltzer Merge to Create Great Frontier Holdings

Ninkasi and Ashland Hard Seltzer Merge to Create Great Frontier Holdings

The Upcoming Revolution in the Beverage Industry

The Major Shift to Hard Seltzers

Over the last few years, the beverage industry has undergone a significant transformation. Hard seltzers, a low-calorie alcoholic beverage, have taken the market by storm. Their refreshing taste, low calorie count, and relatively low alcohol content have made them a popular choice among consumers. According to a report, hard seltzers have become a billion-dollar industry in the United States alone. With such impressive growth figures, the trend is set to continue in the coming years.

Hard seltzers have been so popular that even established beer breweries have started to give their customers the option to indulge in this refreshing drink.

The Merger of Ninkasi and Ashland Hard Seltzer Parent Company

Ninkasi Brewing Company is an independent brewery located in Eugene, Oregon. They have been in the industry for over a decade and have a strong reputation for crafting various beer styles. However, their latest move has created waves in the beverage industry. They recently merged with Ashland Hard Seltzer Parent Company, forming a new company called Great Frontier Holdings.

The merger is expected to allow Ninkasi to enter into the hard seltzer market, which is currently dominated by the likes of White Claw, Truly, and Bon & Viv. Ninkasi’s beer-brewing expertise combined with Ashland Hard Seltzer Parent Company’s experience in producing hard seltzers, presents an exciting proposition for consumers.

Great Frontier Holdings’ Future Plans

Great Frontier Holdings plans to expand substantially over the next few years. They aim to have a strong presence in the United States, eventually branching out to international markets. With the hard seltzer market continually growing, the Great Frontier Holdings’ merger has the potential to take the industry by storm.

Great Frontier Holdings also has plans to expand their offerings beyond alcoholic beverages. They plan to create a range of non-alcoholic beverages in the near future, which will include drinkable yogurts, teas, and coffee. The non-alcoholic sector has witnessed significant growth in recent times, and the new company is likely to take full advantage of this shift.

In conclusion, the beverage industry is undergoing significant changes. The rise of hard seltzers and the growing emphasis on non-alcoholic beverages shows the industry is ripe for innovation. The merger of Ninkasi and Ashland Hard Seltzer Parent Company is just one example of how established players are adapting to the changing market trends. Great Frontier Holdings is set to make a significant impact on the industry, and we should all be excited to see how they will shape the future of beverages.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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