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Craft Beer Times | Non-Alcoholic Beer Sponsor for Walker Hayes Duck Buck Tour: Athletic Brewing Company

Non-Alcoholic Beer Sponsor for Walker Hayes Duck Buck Tour: Athletic Brewing Company

Non-Alcoholic Beer Sponsor for Walker Hayes Duck Buck Tour: Athletic Brewing Company

The Rise of Non-Alcoholic Beer

A New Era In Beverage Consumption

In a time when consumer preferences are swiftly shifting towards healthier and more mindful choices, the $56 billion global beer industry is no exception. One trend gaining traction within the industry is the growing demand for non-alcoholic beers.

For decades, non-alcoholic beer has been a niche market dominated by a few select brands. Yet, the stigma of these beers being sub-par alternatives to their alcoholic counterparts is quickly evaporating. As a result, the non-alcoholic beer industry has been experiencing a significant increase in popularity and sales in recent years.

The Athletic Brewing Company

Leading the charge is the Athletic Brewing Company, a Connecticut-based brewery that produces exclusively non-alcoholic craft beer. Founded in 2017 by Bill Shufelt and John Walker, the company aims to cater to a large consumer base that wants to enjoy the delicious taste of beer without the negative physical and social impacts of alcohol.

Their mission has been wildly successful, as they have quickly become the go-to beer for athletes, fitness enthusiasts, and those living a sober lifestyle. Offering a wide range of flavor profiles, the Athletic Brewing Company is quickly mounting a challenge to traditional alcoholic beer brands.

And it seems that the beer industry is beginning to take notice, as Athletic Brewing Company has been named the official non-alcoholic beer sponsor of The Walker Hayes Duck Buck Tour.

The Walker Hayes Duck Buck Tour

The Walker Hayes Duck Buck Tour is a country music tour that raises money and awareness for various charitable organizations. This year, Athletic Brewing Company will partner with the tour to offer their non-alcoholic beer to attendees.

The partnership is a win-win for both parties. The tour serves as an opportunity for Athletic Brewing Company to reach a wider audience, while the tour benefits from aligning with a brand that reflects their values and mission.

The partnership also speaks to a larger shift happening within the beer industry. More and more companies are recognizing the importance of catering to consumer preferences for healthier and more mindful options. By incorporating non-alcoholic beer into their offerings, they can appeal to a wider base while also promoting responsible drinking behavior.

The Future of Non-Alcoholic Beer

As consumer preferences and behaviors continue to evolve, it is clear that non-alcoholic beer will play a significant role in the future of the beer industry. The Athletic Brewing Company, with its innovative business model and wide range of flavor profiles, is leading the charge in this new era of beverage consumption.

As more companies follow in their footsteps and embrace the demand for non-alcoholic beer, we can expect to see a major shift in how we view and consume beer as a society. And for those who have been seeking a healthier and more mindful alternative to alcoholic beer, the future has never looked brighter.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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