Welcome a New Era in Brewing: Sustainability
We all love a good, chilled glass of beer on a hot summer afternoon but ever thought about what goes into preparing that frothy refreshment? Beer is much more than a beverage; it’s a blend of art and science. Apart from this, more recently, sustainability has become a vital component in the brewing process. One such example is Portico Brewing’s recent ‘Environmental Handprint’ Plan.
Handprint Explained
Well, you might be asking yourself, what exactly is this Handprint? It is a concept that presents a novel approach to calculating the environmental impact. It emphasizes the positive moves made to counteract the carbon footprint left behind. The bigger the handprint, the better! It symbolizes the effective changes the company is making towards reducing its environmental impact.
Portico Brewing’s Stance on Environment
Portico Brewing, based in the heart of Boston, has always been an advocate for environmental consciousness. They have been intertwining their brewing process with the motive of reducing their carbon footprint, opting for more environment-friendly resources. This time, they’ve taken a massive leap forward with their recently announced ‘Environmental Handprint’ plan.
The Green Measures
The brewery has decided to implement a series of “green” measures to amplify its handprint. Their actions include sourcing ingredients locally, optimizing their water usage, running their delivery trucks on recycled vegetable oil, investing in renewable energy, and not stopping at just recycling but also encouraging their customers to do the same.
All About Local!
Sourcing ingredients locally is the first step in Portico’s green initiative. Buying native helps in reducing the carbon emissions that would have been produced in transporting the ingredients from far-off places. The added bonus is the support they provide to local farmers, fostering a flourishing local economy.
Water – The Brewing Staple
Water is at the heart of brewing and Portico knows it. Reducing water usage and ensuring that wastewater is treated properly before emptying it becomes one of their priority actions. They are investing in technology that reduces water usage and ensures optimal use of water in the brewing process.
Moving towards Renewable Energy
In line with the attempts of several other industries, the brewery is keen on harnessing solar energy. They are planning to install solar panels on the brewery’s rooftop. They believe the sun is the key to reducing their reliance on non-renewable sources of energy, thereby shrinking their carbon footprint.
Recycling and Encouraging Customers to do the Same
Apart from sourcing organic waste for their brewery, they have instituted recycling processes in their operations and are encouraging their customers to return their beer containers for recycling. This initiative not only reduces waste but also reinforces a circular economy.
Conclusion
The brewing industry is awakening to its environmental responsibilities one beer at a time. Pioneers like Portico Brewing are setting an example by committing to an Environmental Handprint, and proving business can indeed go hand in hand with sustainability. So next time when you take a sip of your beer, think about its journey. And when the journey involves an Environmental Handprint like Portico’s, you know it’s not just refreshing your taste buds but also the world around you.
