A Unique Partnership
Two Brands, One Mission
The world we live in is far from perfect, and there are still countless issues that require attention and support. Yet, we are lucky to live in a society where there are always individuals and organizations willing to step up to the challenge and make a difference. One of these initiatives comes from an unlikely partnership between two well-known brands: Shiner and Boot Campaign.
Shiner, a beer company hailing from Texas, doesn’t necessarily seem like an organization with a concrete social mission. However, in 2019, they came together with Boot Campaign, a nonprofit dedicated to providing assistance to veterans, to create a campaign that was not only unique but truly impactful.
The Cause
The Shiner x Boot Campaign Collaboration focuses on raising awareness and money for veterans, active-duty military personnel, and their families. The partnership creates a line of limited edition boots with a unique design that represents the values of the two organizations. The campaign encourages everyone to join the cause and support our brave men and women in uniform.
The Benefits
The boots themselves are an exciting purchase, but the real impact comes from the money raised in the collaboration. A portion of each boots sale goes towards the Boot Campaign, which then allocates funds to a variety of programming. These programs range from mental health resources to financial assistance.
Veterans and members of the military face numerous challenges in their lives, from readjustment to civilian life to physical and mental health issues stemming from their services. Support from campaigns like this helps alleviate some of the stress and struggle that they face.
Get Involved
If you’re interested in supporting our military personnel and veterans, there are a variety of ways to get involved. The most obvious is purchasing a pair of these limited edition boots. However, the partnership encourages supporters to share their personal stories and motivators for joining the cause using the hashtag #ShaRingHonor.
There are also opportunities to donate directly to the Boot Campaign or volunteer with their programs. The nonprofit has a variety of initiatives, including rallies, golf tournaments, and more.
In Conclusion
The Shiner x Boot Campaign Collaboration is a prime example of two unlikely brands coming together for a cause. While one might not necessarily associate beer with philanthropy, participation from organizations like Shiner is critical in supporting our military personnel and veterans. The partnership is unique and offers supporters a creative way to contribute to impactful programming. Whether you purchase a pair of boots or donate directly to the organization, any support is appreciated and goes towards a deserving cause.
