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Craft Beer Times | The Witcher’ gets its own non-alcoholic brew by Netflix and Athletic Brewing

The Witcher’ gets its own non-alcoholic brew by Netflix and Athletic Brewing

The Witcher’ gets its own non-alcoholic brew by Netflix and Athletic Brewing

Geralt of Rivia is Back in the Form of Non-Alcoholic Beer

The Witcher: The Next Big Franchise?

It’s been almost a year since Netflix released their hit original series, “The Witcher.” Based on the popular novel series and successful video game franchise, the show stars Henry Cavill as the main protagonist, Geralt of Rivia. And now, the world of “The Witcher” is expanding beyond the realm of entertainment and into the beverage industry, as Netflix and Athletic Brewing have teamed up to release a non-alcoholic beer inspired by the show.

The Witcher White Wolf

Named “The Witcher White Wolf” after Geralt’s signature moniker, this non-alcoholic beer promises to transport fans right into the heart of the hit series. The beer is brewed by Athletic Brewing, a company that specializes in craft non-alcoholic beer. The Witcher White Wolf is described as a “light and refreshing beer with citrusy hop notes and a clean finish.”

This isn’t the first time Athletic Brewing has partnered with a pop culture franchise. They have previously collaborated with “Star Wars” and “Game of Thrones” to create non-alcoholic beers inspired by those respective franchises.

The Non-Alcoholic Trend

The release of The Witcher White Wolf comes at a time when more and more consumers are looking for non-alcoholic options. Athletic Brewing is one of many companies that have capitalized on this trend by offering high-quality, non-alcoholic beverages.

The trend is also reflected in popular culture. In recent years, alcohol-free bars have started to pop up in major cities, offering a social environment without the pressure to drink. Actors, athletes, and even musicians have also spoken out about their decision to live a sober lifestyle and the benefits it has brought them.

The Future of ‘The Witcher’ Franchise

The success of “The Witcher” series has paved the way for a bright future for this franchise. Season 2 of the show is set to release on December 17th, and a spin-off series starring fan-favorite character, Vesemir, is also in development.

The release of The Witcher White Wolf also suggests that “The Witcher” brand has a firm hold on its fan base and can continue to expand its reach. As the series continues to grow, it’s possible we will see more “witcher-inspired” products hit the shelves.

The Bottom Line

The release of The Witcher White Wolf is a testament to the impact “The Witcher” has had on popular culture. With a growing demand for non-alcoholic beverage options, Athletic Brewing has seized an opportunity to target this market and capitalizes on a pop culture franchise that continues to grow. As fans eagerly await the release of season 2 and more content from the franchise, it’s exciting to see where “The Witcher” will take us next. For now, we can all sit back, relax, and enjoy a cold one—non-alcoholic, of course.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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