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Craft Beer Times | Craft beer turns the tables and replicates macro beer styles

Craft beer turns the tables and replicates macro beer styles

Craft beer turns the tables and replicates macro beer styles

Craft Beer Is Doing the Unthinkable: Mimicking Macro Beer

The Rise of Craft Beer

Over the past few decades, craft beer has experienced an unprecedented surge in popularity. It has revolutionized the beer industry with its emphasis on quality, flavor, and creativity. Craft breweries have gained a loyal fan base by producing unique and diverse beers that cater to the discerning palates of beer enthusiasts.

Macro Beer’s Dominance

Macro beer, on the other hand, has long been associated with mass production and homogeneity. Brands like Budweiser, Coors, and Miller have dominated the market for decades, appealing to a wide audience with their consistent, easy-drinking lagers. These macro breweries were often seen as the antithesis of craft beer, lacking the character and complexity that beer connoisseurs crave.

The Unthinkable Happens

However, in a surprising twist, craft breweries are now starting to mimic macro beer. They are embracing some of the techniques and characteristics that have made macro beer successful, blurring the lines between the two segments of the beer industry.

Quality in Quantity

One of the key aspects of macro beer is its ability to consistently produce large quantities of beer without compromising quality. Craft breweries, traditionally focused on smaller scale production, are now investing in state-of-the-art brewing facilities to increase their output. This allows them to cater to a wider customer base and compete with macro breweries on volume.

A Lighter Touch

Macro beer’s lighter, less bitter flavor profile has always been a crowd-pleaser. Craft breweries, known for their bold and hoppy beers, are now introducing lighter styles such as pilsners and lagers to their portfolios. By doing so, they are appealing to a broader audience, including those who prefer a more approachable and refreshing taste.

Consistency & Familiarity

Macro beer has built its empire by creating consistently familiar products that consumers can rely on. Craft breweries are also recognizing the value of consistency and brand recognition. They are adopting more accessible packaging and branding strategies to make their beers easily recognizable and relatable to consumers.

Brewing Beyond Boundaries

Craft beer has always been about pushing boundaries and experimenting with new flavors and ingredients. However, in an effort to mimic macro beer, some craft breweries are now brewing classic styles in a more traditional manner. By doing so, they are paying homage to the long-established brewing techniques that made macro beer successful.

The Marriage of Craft and Macro

While craft beer may be taking cues from macro beer, it doesn’t mean that craft beer is losing its essence. Rather, it is evolving and adapting to compete in a crowded and ever-changing market. Craft breweries are leveraging the best of both worlds to create unique offerings that appeal to a wide range of consumers.

The Bottom Line

The craft beer industry is witnessing a shift as breweries move away from the notion that craft beer has to be unconventional and rebellious. By borrowing strategies from macro beer, craft breweries are expanding their reach and challenging the stereotypes associated with their segment. It’s an exciting time for beer lovers, as they can now enjoy a wider selection of high-quality craft beers that cater to various preferences.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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