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Craft Beer Times | New Harris Poll Reveals Balanced Shift in Craft Beer Consumption Habits: Equal Increase and Decrease Among Consumers in 2023

New Harris Poll Reveals Balanced Shift in Craft Beer Consumption Habits: Equal Increase and Decrease Among Consumers in 2023

New Harris Poll Reveals Balanced Shift in Craft Beer Consumption Habits: Equal Increase and Decrease Among Consumers in 2023


It’s no secret that craft beer has been on the rise in recent years, with more and more consumers embracing the diverse and unique flavors that small, independent breweries have to offer. In a recent survey conducted by the Brewers Association in partnership with Harris Poll, an interesting trend has emerged – an equal number of craft beer consumers are drinking more craft in 2023 than those who are drinking less.

The Craft Beer Revolution

The craft beer industry has exploded in popularity over the past decade, fueled by a desire for locally-produced, high-quality beers that provide a departure from the mass-produced options dominating the market. Small breweries across the country have been pushing boundaries and experimenting with flavors, resulting in a vast array of beer styles and options for consumers to enjoy.

A Growing Preference

According to the 2023 Harris Poll, a significant number of craft beer enthusiasts reported an increased consumption of craft beer compared to previous years. This trend suggests that not only is the craft beer movement continuing to gain momentum, but it is also becoming a staple in the lives of many beer drinkers.

People are increasingly seeking out craft beer options as a way to support local businesses and to explore new and exciting flavors. The shift towards craft beer represents a departure from the traditional mindset of sticking with familiar, mainstream brands; instead, consumers are actively seeking out the innovative and unique offerings that smaller breweries provide.

Broadening Horizons

The 2023 Harris Poll also documented a parallel increase in the number of craft beer consumers who are actively trying new breweries and beer styles. This indicates a growing sense of adventure and a desire for exploration within the craft beer community.

Gone are the days when consumers limited themselves to one or two go-to beers. Craft beer enthusiasts are embracing variety and diversity in their choices, constantly on the lookout for the next great beer experience. This willingness to experiment has created a vibrant and dynamic industry, with breweries constantly pushing the boundaries of what is possible.

Challenges and Opportunities

With the rise in popularity of craft beer, it is important for breweries to adapt and meet the changing demands of consumers. While the equal number of consumers drinking more craft beer is undoubtedly positive news, it also presents challenges.

Increased Competition

As craft beer continues to gain popularity, the number of breweries entering the market has also increased significantly. This means that breweries must find ways to stand out from the crowd and differentiate themselves from the competition. Quality, creativity, and a strong brand identity are crucial for success in a crowded market.

Sustainability and Local Support

Consumers who are passionate about craft beer tend to have a deep appreciation for the environment and their local communities. Breweries that prioritize sustainability and support local causes are more likely to resonate with craft beer enthusiasts and foster customer loyalty. It is important for breweries to embrace these values and actively communicate their commitment to sustainability and community involvement.

The Future of Craft Beer

The insights gathered from the Brewers Association 2023 Harris Poll point to a promising future for the craft beer industry. With an equal number of consumers increasing their craft beer consumption, it is clear that the appeal of unique and artisanal beer is here to stay.

The challenge for breweries will be to continue innovating and pushing boundaries to captivate the ever-evolving tastes of craft beer enthusiasts. By embracing sustainability practices and nurturing local support, breweries can build a loyal customer base and thrive in an increasingly competitive market.

As we look ahead, it is an exciting time for beer lovers everywhere. The craft beer revolution shows no signs of slowing down, and with each sip, consumers are supporting small businesses, local communities, and the pursuit of flavor and creativity.


Dustin is a writer about craft beer and a professional brewer in the city of Chicago. He has written for several magazines and has over a decade of experience in the beer industry. He is currently working on a book about the history of beer in Chicago.

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